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H-E-B: Creating a Movement to Reduce Obesity in Texas
Alvarez, Jose B.; Riis, Jason; Salmon, Walter J.Caso HBS-512034-EMarketingTo maximize their effectiveness, color cases should be printed in color. In January 2012, H-E-B Grocery Co., a private retail chain with stores located in Texas and Mexico, was introducing its Healthy at H-E-B program to its customers. The program, which started with the company's employees a few years earlier, was an effort to educate and inform customers on how to lead a healthier lifestyle. What CEO Craig Boyan had in mind was creating a state...Desde 8,20 €
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Borregaard Fine Chemicals - BFC
Svendsen J. E.; Nueno, PedroCaso P-918-EServicios y operacionesDesde 8,20 €
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MatCertificate
Benoit, J. E.; Maisonneuve, P.; Nueno, PedroCaso E-39-EIniciativa emprendedoraMatCertificate is a Business Plan. The company wants to be an independent certification agency in the second hand heavy industrial equipment market. By increasing the visibility between the sellers and the buyers dims pretends to improve the efficiency of this market with its services.Desde 8,20 €
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Ocado
Alvarez, Jose B.; Bell, David E.; McLoughlin, Damien P.Caso HBS-516059-EMarketingIn 2015, U.K.-based Ocado was the world's largest pure player in the online home-delivery grocery business and was gaining a growing share of the highly competitive U.K. grocery market. Ocado had made heavy investments in technology, including a highly automated warehouse operation, intelligent software for efficient order delivery, and a customer-friendly online interface. Ocado's customer base had expanded beyond the wealthy to include middle-i...Desde 8,20 €
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Aquatic Adriatic
Buljan, L.; Goddard, S.; Bruijn, E.; Nueno, PedroCaso E-43-EIniciativa emprendedoraAquatic Adriatic plans to set up and operate a chain of small, different marinas for the leisure sailing market located on the islands of Croatia.Desde 8,20 €
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Borregaard Fine Chemicals - BFC
Svendsen J. E.; Nueno, PedroCaso P-918Servicios y operacionesEl gerente de la división de productos de química fina de una importante compañía noruega se plantea cómo revitalizar la creatividad de su unidad. La división que tuvo éxitos en innovaciones originales en el pasado se ha convertido en una empresa que va a remolque de sus clientes. El gerente entrevista a varios directivos que fueron clave en el pasado tratando de reconstruir lo que aparentemente fue una cultura estimuladora de la innovación....Desde 8,20 €
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Barna Biológica, S.A. (B)
Baxter, E.; Nueno, Pedro; Serra, Fernando; Yragui J.Caso P-503-EServicios y operacionesDesde 5,74 €
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The Hain Celestial Group
Bell, David E.; Alvarez, Jose B.; Weber, James; Shelman, MaryCaso HBS-516007-EDirección estratégicaHain Celestial manufactured natural and organic food and personal care products to be sold to retailers of these products. The company had grown successfully and profitably through acquisitions and organically for two decades. In late 2015, Hain faced challenges on several fronts. First, new consumers were interested in these products and these consumers had characteristics different from those of historical consumers in the segment. Second, the ...Desde 8,20 €
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Ocean Mist Farms
Bell, David E.; Alvarez, Jose B.; Shelman, Mary; Norris, MichaelCaso HBS-513027-EMarketingIn late 2012, Kori Tuggle, director of marketing and business development at Ocean Mist Farms, a California produce company, examines her social media-based marketing program and her attempts to create a brand for a bulk commodity.Desde 8,20 €
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Barna-Biológica, S.A. (B)
Baxter, E.; Nueno, Pedro; Serra, Fernando; Yragui J.Caso P-503Servicios y operacionesPequeña empresa española en gran crecimiento en el sector de la biotecnología. Se observa todo el proceso de desarrollo y planificación de las innovaciones.Desde 5,74 €