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H-E-B: Creating a Movement to Reduce Obesity in Texas
Alvarez, Jose B.; Riis, Jason; Salmon, Walter J.Caso HBS-512034-EMarketingTo maximize their effectiveness, color cases should be printed in color. In January 2012, H-E-B Grocery Co., a private retail chain with stores located in Texas and Mexico, was introducing its Healthy at H-E-B program to its customers. The program, which started with the company's employees a few years earlier, was an effort to educate and inform customers on how to lead a healthier lifestyle. What CEO Craig Boyan had in mind was creating a state...Desde 8,20 €
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Ocado
Alvarez, Jose B.; Bell, David E.; McLoughlin, Damien P.Caso HBS-516059-EMarketingIn 2015, U.K.-based Ocado was the world's largest pure player in the online home-delivery grocery business and was gaining a growing share of the highly competitive U.K. grocery market. Ocado had made heavy investments in technology, including a highly automated warehouse operation, intelligent software for efficient order delivery, and a customer-friendly online interface. Ocado's customer base had expanded beyond the wealthy to include middle-i...Desde 8,20 €
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The Hain Celestial Group
Bell, David E.; Alvarez, Jose B.; Weber, James; Shelman, MaryCaso HBS-516007-EDirección estratégicaHain Celestial manufactured natural and organic food and personal care products to be sold to retailers of these products. The company had grown successfully and profitably through acquisitions and organically for two decades. In late 2015, Hain faced challenges on several fronts. First, new consumers were interested in these products and these consumers had characteristics different from those of historical consumers in the segment. Second, the ...Desde 8,20 €
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Ocean Mist Farms
Bell, David E.; Alvarez, Jose B.; Shelman, Mary; Norris, MichaelCaso HBS-513027-EMarketingIn late 2012, Kori Tuggle, director of marketing and business development at Ocean Mist Farms, a California produce company, examines her social media-based marketing program and her attempts to create a brand for a bulk commodity.Desde 8,20 €
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ING Direct España, tu otro banco (A)
Susaeta Erburu, Lourdes; Boudeguer, R. M.; Ballarín Fredes, EduardoCaso DG-1381Dirección estratégicaEl caso recoge la llegada a España del banco holandés ING Direct, y la implantación y puesta en marcha de su estrategia de posicionamiento en la Banca Directa. Este banco utiliza el canal telefónico e internet. Impacto en la banca Española y en la forma de competir de la banca tradicional. Batalla por la captación del Pasivo.Desde 8,20 €
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Coaching at Banco Azucarero de Cali (A) and (B) - Teaching Note
Susaeta Erburu, Lourdes; Cardona Soriano, Pablo; Pin Arboledas, José RamónNota del Instructor DPOT-8-ELiderazgo y Dirección de personasNote prepared as an aid to instructors in the classroom use of cases DPO-34-E and DPO-35-E, Coaching at Banco Azucarero de Cali (A) and (B).Desde 0,00 €
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"Coaching" at Banco Ganadero-BBVA (A)
Pin Arboledas, José Ramón; Cardona Soriano, Pablo; Susaeta Erburu, Lourdes; Serrano, GermánCaso DPO-143-ELiderazgo y Dirección de personasMerged and revised version of cases DPO-34-E and DPO-35-E Coaching at Banco Azucarero de Cali (BAC) (A and B). DPO-34 This case presents two complementary themes: the management by competencies interview and management coaching. The case is set in a bank. In case (A) the area director undergoes his first 180º evaluation, and has to make a self-assessment. His results and the pasive role of his own coach are discussed. DPO-35 In Case (B), the ar...Desde 8,20 €
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J.C. Penney's "Fair and Square" Strategy (Abridged), (B), and (C), Teaching Note
Ofek, Elie; Alvarez, Jose B.; Norris, MichaelNota del Instructor HBS-516008-EMarketingThis teaching note is for "J.C. Penney's 'Fair and Square' Strategy (Abridged), (B), and (C)," which tells the story of Ron Johnson's tenure as CEO of the U.S. department store J.C. Penney, his 2013 firing, and the rehiring of former CEO Myron E. "Mike" Ullman to try to fix Johnson's mistakes.Desde 0,00 €
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DMR España (D)
Susaeta Erburu, Lourdes; Pin Arboledas, José RamónCaso DPO-56-ELiderazgo y Dirección de personasThis case reproduces the e-mail that Fernando Francés sent to all the company employees explaining the reorganization required to achieve the aim of getting the company listed on the stock market.Desde 5,74 €
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Amazon Buys Whole Foods
Alvarez, Jose B.; Lane, David; Coughlin, JoniCaso HBS-518056-EServicios y operacionesThe June 2017 news that e-commerce giant Amazon was paying $13.7 billion for organic supermarket chain Whole Foods precipitated a broad sell-off in the shares of grocery retailers and suppliers. Behind the precipitous declines lay recognition that Amazon's bold move into brick and mortar assets offered transformational opportunities. Amazon could gain expertise in perishable product sales and procurement, plus access to 30 million well-off shoppe...Desde 8,20 €