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Digital microscopy is making me crazy!, Teaching Note
Shih, WillyNota del Instructor HBS-612013-EDirección estratégicaTeaching Note for 612-002.Desde 0,00 €
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Comparing Two Groups: Sampling and t-Testing
Bojinov, Iavor; Farronato, Chiara; Grushka-Cockayne, Yael; Shih, Willy; Toffel, Michael W.Caso HBS-621044-EServicios y operacionesThis note describes sampling and t-tests, two fundamental statistical concepts.Desde 8,20 €
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Relax (Boston): Innovating and Growing an Entrepreneurial Business, Teaching Note
Marshall, Paul W.; Carlson, CaroleNota del Instructor HBS-918524-EIniciativa emprendedoraTeaching note for case 918523.Desde 0,00 €
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Modularity in Design and Manufacturing: Application to Commercial Aircraft
Shih, Willy; Pierson, MargaretCaso HBS-612035-ETo maximize their effectiveness, color cases should be printed in color. The note discusses the modularization of design, and the modularization of manufacturing in the commercial aerospace industry. It is intended to be taught with the case, "Boeing 737 Industrial Footprint: The Wichita Decision," HBS No. 612-036.Desde 8,20 €
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Scale Effects, Network Effects, and Investment Strategy
Shih, WillyCaso HBS-611082-EDirección estratégicaThis technical note discusses scale economies, and direct and indirect network effects in the context of building better business models. Some of the great business disasters of the dot.com bubble were companies that scaled their infrastructure without working through the scaling effects. This note also discusses multi-sided platforms, the skewing of business models reflecting a mispricing to get one side on board, and suggests the importance of ...Desde 8,20 €
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Cabot Corporation: The Fuel Cell Decision A
Shih, Willy; Ying, ZhouCaso HBS-613066-EDirección estratégicaManagers at Cabot Corporation are faced with deciding the future of its fuel cell program. The (A) case recounts the view of the business manager and the technical project lead, and the (B) case describes the perspective of a senior manager who is the head of the New Business Segment. Used in combination, the cases explore these very different perspectives, the different levels of subject matter expertise brought to the table by each team member,...Desde 8,20 €
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Global Unichip Corporation A
Shih, Willy; Chien, Chen-FuCaso HBS-613048-EDirección estratégicaTo maximize their effectiveness, color cases should be printed in color. Global Unichip Corporation (GUC) is a design services company that acts as a front-end to TSMC, the world's largest semiconductor foundry. In so doing, it masked the complexity of the latest process technologies and reduced the entry barriers for small firms to utilize the latest technology. In acting as an aggregator, it was also able to capture scale benefits. But it saw a...Desde 8,20 €
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Relax (Boston): Innovating and Growing an Entrepreneurial Business
Marshall, Paul W.; Carlson, CaroleCaso HBS-918523-EIniciativa emprendedoraThe Relax case traces the history of a massage services company from its founding in 2007 to mid-2017, when it is considering the best strategy for growth and an acquisition. The company's owner and top managers wonder how the firm should reorganize to cope with the challenges posed by the company's transformation from a small, independent operation to a professionally managed enterprise. This case illustrates the challenges of preparing for rap...Desde 8,20 €
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Assembling Smartphones: Takt Time Cycle Time (Spanish Version)
Shih, Willy; Bernstein, Ethan S.Caso HBS-611S11Servicios y operacionesPara maximizar su eficacia, los casos de color deben imprimirse en color. El caso fue preparado para ser utilizado como parte de un proceso de revisión en el primer año curso Tecnología y Gestión de Operaciones en HBS. Ofrece a los estudiantes la oportunidad de analizar el contexto de una elección proceso de fabricación y, a continuación, examinar los números reales de producción que resultaron de una serie de opciones. Si bien no es un tema trad...Desde 8,20 €
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General Motors Technical Center India - Powertrain Engineering
Shih, Willy; Jurist, William; McIntosh, Brian; Wang, HelenCaso HBS-612074-ETo maximize their effectiveness, color cases should be printed in color. Prabjot Nanua was proud of the growing capabilities of the General Motors Technical Center India Powertrain Engineering group that he oversaw. Since 2003 engineers there had expanded the center's capabilities, developing a reputation within GM for completing high-quality design and analysis projects for other Technical Centers at a substantially lower cost. In areas such as ...Desde 8,20 €