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    Cabot Corporation: The Fuel Cell Decision A

    Shih, Willy ; Ying, Zhou

    • Reference: HBS-613066-E

    • Year: 2005

    • Number of pages: 11

    • Geographic Setting: United States;Massachusetts

    • Publication Date: Jan 8, 2013

    • Source: HBSP (USA)

    • Type of Document: Case

    • Industry Setting: Information technology consulting services;Manufacturing

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    Description

    Managers at Cabot Corporation are faced with deciding the future of its fuel cell program. The (A) case recounts the view of the business manager and the technical project lead, and the (B) case describes the perspective of a senior manager who is the head of the New Business Segment. Used in combination, the cases explore these very different perspectives, the different levels of subject matter expertise brought to the table by each team member, and they highlight the criteria and decision-making process used by the management of the company.

    Keywords

    Business conditions Business plans Commercialization Decision making Energy Innovation Judgment Management Manufacturing R&D Shutdowns Strategy Technology