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Digital microscopy is making me crazy!, Teaching Note
Shih, WillyNota del Instructor HBS-612013-EDirección estratégicaTeaching Note for 612-002.Desde 0,00 €
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Comparing Two Groups: Sampling and t-Testing
Bojinov, Iavor; Farronato, Chiara; Grushka-Cockayne, Yael; Shih, Willy; Toffel, Michael W.Caso HBS-621044-EServicios y operacionesThis note describes sampling and t-tests, two fundamental statistical concepts.Desde 8,20 €
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Modularity in Design and Manufacturing: Application to Commercial Aircraft
Shih, Willy; Pierson, MargaretCaso HBS-612035-ETo maximize their effectiveness, color cases should be printed in color. The note discusses the modularization of design, and the modularization of manufacturing in the commercial aerospace industry. It is intended to be taught with the case, "Boeing 737 Industrial Footprint: The Wichita Decision," HBS No. 612-036.Desde 8,20 €
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Scale Effects, Network Effects, and Investment Strategy
Shih, WillyCaso HBS-611082-EDirección estratégicaThis technical note discusses scale economies, and direct and indirect network effects in the context of building better business models. Some of the great business disasters of the dot.com bubble were companies that scaled their infrastructure without working through the scaling effects. This note also discusses multi-sided platforms, the skewing of business models reflecting a mispricing to get one side on board, and suggests the importance of ...Desde 8,20 €
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Cabot Corporation: The Fuel Cell Decision A
Shih, Willy; Ying, ZhouCaso HBS-613066-EDirección estratégicaManagers at Cabot Corporation are faced with deciding the future of its fuel cell program. The (A) case recounts the view of the business manager and the technical project lead, and the (B) case describes the perspective of a senior manager who is the head of the New Business Segment. Used in combination, the cases explore these very different perspectives, the different levels of subject matter expertise brought to the table by each team member,...Desde 8,20 €
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Global Unichip Corporation A
Shih, Willy; Chien, Chen-FuCaso HBS-613048-EDirección estratégicaTo maximize their effectiveness, color cases should be printed in color. Global Unichip Corporation (GUC) is a design services company that acts as a front-end to TSMC, the world's largest semiconductor foundry. In so doing, it masked the complexity of the latest process technologies and reduced the entry barriers for small firms to utilize the latest technology. In acting as an aggregator, it was also able to capture scale benefits. But it saw a...Desde 8,20 €
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The New-Market Conundrum
McDonald, Rory; Eisenhardt, Kathleen M.Artículo HBS-R2003D-EIniciativa emprendedoraBrand-new markets are like the wormholes of science fiction, where the usual rules of time and space do not apply. When a market has just been born, the forces of competition there are constantly in flux, it's unclear who your customers really are, and conventional strategies just don't make sense. How then can you navigate this constantly shifting terrain? Over the past few years, two business school professors have interviewed entrepreneurs and...Desde 8,20 €
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Assembling Smartphones: Takt Time Cycle Time (Spanish Version)
Shih, Willy; Bernstein, Ethan S.Caso HBS-611S11Servicios y operacionesPara maximizar su eficacia, los casos de color deben imprimirse en color. El caso fue preparado para ser utilizado como parte de un proceso de revisión en el primer año curso Tecnología y Gestión de Operaciones en HBS. Ofrece a los estudiantes la oportunidad de analizar el contexto de una elección proceso de fabricación y, a continuación, examinar los números reales de producción que resultaron de una serie de opciones. Si bien no es un tema trad...Desde 8,20 €
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What Is Disruptive Innovation
Christensen, Clayton M.; Raynor, Michael E.; McDonald, RoryArtículo HBS-R1512B-EDirección estratégicaFor the past 20 years, the theory of disruptive innovation has been enormously influential in business circles and a powerful tool for predicting which industry entrants will succeed. Unfortunately, the theory has also been widely misunderstood, and the "disruptive" label has been applied too carelessly anytime a market newcomer shakes up well-established incumbents. In this article, the architect of disruption theory, Clayton M. Christensen, and...Desde 8,20 €
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General Motors Technical Center India - Powertrain Engineering
Shih, Willy; Jurist, William; McIntosh, Brian; Wang, HelenCaso HBS-612074-ETo maximize their effectiveness, color cases should be printed in color. Prabjot Nanua was proud of the growing capabilities of the General Motors Technical Center India Powertrain Engineering group that he oversaw. Since 2003 engineers there had expanded the center's capabilities, developing a reputation within GM for completing high-quality design and analysis projects for other Technical Centers at a substantially lower cost. In areas such as ...Desde 8,20 €