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Designing Learning Launches
Liedtka, Jeanne M.; Hess, Edward D.Nota técnica DARDEN-BP-0529-EGobierno corporativoThis note lays out in detail a technique, the learning launch, for generating increased revenues through conducting small experiments in the marketplace. A learning launch is a process for testing and improving (or abandoning) a new business idea quickly and inexpensively. Although the process involves selling a new product or service to a customer or group of customers, a learning launch is not a traditional new-product rollout. Instead, it is a...Desde 8,20 €
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Learning Launches: Growth Results from Experimental Learning
Hess, Edward D.; Liedtka, Jeanne M.Nota técnica DARDEN-S-0198-EDirección estratégicaIn this note, the author discusses how research shows that consistent growth companies engage in growth experiments or tests to gather better data to be used in determining which growth ideas are worth investing in. A Learning Launch is described as a process that can be used to do those growth experiments. Students will be shown that by doing Learning Launches, a business can evaluate many growth ideas quickly and cheaply, allowing it to gain be...Desde 8,20 €
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Bayonne Packaging, Inc., Teaching Note
Shapiro, Roy D.; Morrison, Paul E.Nota del Instructor HBS-4422-EServicios y operacionesTeaching Note for Product Number 4420.Desde 0,00 €
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ClearEyes Cataracts Clinic, Teaching Note
Shapiro, Roy D.; Morrison, Paul E.Nota del Instructor HBS-916504-EServicios y operacionesTeaching note for case 916503.Desde 0,00 €
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Delwarca Software Remote Support Unit, Teaching Note
Shapiro, Roy D.; Morrison, Paul E.Nota del Instructor HBS-913542-EServicios y operacionesTeaching Note for Product #913541Desde 0,00 €
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Bayonne Packaging, Inc.
Shapiro, Roy D.; Morrison, Paul E.Caso HBS-4420-EServicios y operacionesA printer and paper converter produces customized packaging used by industrial customers to deliver promotional materials, software, luxury beverages, and gift food and candy. The company specializes in creating innovative packaging solutions for its customers and providing full service from design through final delivery. Even though revenue has tripled, performance has been declining and the firm posted its first loss in over 10 years. The new V...Desde 8,20 €
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Delwarca Software Remote Support Unit
Shapiro, Roy D.; Morrison, Paul E.Caso HBS-913541-EServicios y operacionesDelwarca Software provides business software to large corporate clients around the world. The firm serves customers who prefer to assemble corporate solutions using a combination of software programs from various suppliers rather than implementing a single enterprise resource planning system. Consequently, Delwarca must provide telephone support services for complex software-hardware interaction and performance problems in addition to the typical...Desde 8,20 €
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ClearEyes Cataracts Clinic (Spanish version)
Shapiro, Roy D.; Morrison, Paul E.Caso HBS-916S10Servicios y operacioneskeeping her physical facility as it is and extending office hours, or renting additional space within her current building. The first appears to be less disruptive to operations but risks alienating her workforce. The second is more disruptive to current operations during construction and will require more capital investment. This case is designed to be taught in a single class session with students who have practiced process analysis.Desde 8,20 €
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Bayonne Packaging, Inc. (Spanish version)
Shapiro, Roy D.; Morrison, Paul E.Caso HBS-417S03Servicios y operacionesA printer and paper converter produces customized packaging used by industrial customers to deliver promotional materials, software, luxury beverages, and gift food and candy. The company specializes in creating innovative packaging solutions for its customers and providing full service from design through final delivery. Even though revenue has tripled, performance has been declining and the firm posted its first loss in over 10 years. The new V...Desde 8,20 €
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Delwarca Software Remote Support Unit (Spanish version)
Shapiro, Roy D.; Morrison, Paul E.Caso HBS-915S08Delwarca Software provides business software to large corporate clients around the world. The firm serves customers who prefer to assemble corporate solutions using a combination of software programs from various suppliers rather than implementing a single enterprise resource planning system. Consequently, Delwarca must provide telephone support services for complex software-hardware interaction and performance problems in addition to the typical...Desde 8,20 €