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Voi Technology
Rayport, Jeffrey; Hull, OliviaCaso HBS-820099-EIniciativa emprendedoraVoi Technology, a fast-growing start-up out of Sweden, is competing in the highly contested European e-scooter sharing market. With a presence in nearly 40 cities in Europe by February 2020, the firm is working hard to improve its unit economics to reachDesde 8,20 €
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Delivering the Goods at Shippo
Bussgang, Jeffrey J.; Rayport, Jeffrey; Hull, OliviaCaso HBS-817065-EIniciativa emprendedoraLaura Behrens Wu, CEO of software start-up Shippo, prepares her pitch for a Series A funding round following a successful seed round. Customer adoption of Shippo's e-commerce dashboard application, which allows small and medium retailers to compare delivery rates between shipping providers and print package labels, has been steady in the nine months since it went live. But traction with the firm's developer-friendly product, an API that allows la...Desde 8,20 €
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Innovation Metrics
Anthony, Scott D.; Johnson, Mark W.; Sinfield, Joseph V.; Altman, Elizabeth J.Capítulo de Libro HBS-4556BC-EDirección estratégicaOne of the key challenges for companies seeking to improve their ability to create growth through innovation is that the metrics many companies use to measure innovation run a high risk of actually leading them in the wrong direction. This chapter describes key measurement traps and lays out fifteen potential innovation metrics companies can use to more accurately assess innovation-related activities. This chapter is excerpted from "The Innovato...Desde 8,20 €
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Developing Disruptive Ideas
Anthony, Scott D.; Johnson, Mark W.; Sinfield, Joseph V.; Altman, Elizabeth J.Capítulo de Libro HBS-4551BC-EDirección estratégicaInnovation isn't predictable. However, remembering key principles and following the straightforward process for generating disruptive ideas that is outlined in this chapter, can reliably increase the odds of coming up with a high-potential idea. This chapter is excerpted from "The Innovator's Guide to Growth: Putting Disruptive Innovation to Work."Desde 8,20 €
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GRIT Fitness
Applegate, Lynda M.; Hull, OliviaCaso HBS-820016-EIniciativa emprendedoraIn December 2018, GRIT Fitness was a growing chain of boutique fitness studios offering a variety of workout classes, including weightlifting, high intensity interval training, and cardio dance. With 400 members and three Dallas studios, CEO Brittani Rettig believed her business had found a niche in a crowded industry by promoting female empowerment and psychological resilience through fitness. Rettig wanted to extend GRIT's reach to impact more ...Desde 8,20 €
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Lovepop, Teaching Note
Nanda, Ramana; White, Robert F.; Hull, OliviaNota del Instructor HBS-818099-EIniciativa emprendedoraTeaching note for case 818015.Desde 0,00 €
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ZappRx, Teaching Plan
Bussgang, Jeffrey J.; Hull, OliviaNota del Instructor HBS-819018-EIniciativa emprendedoraTeaching note for case 818001.Desde 0,00 €
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ZappRx
Bussgang, Jeffrey J.; Hull, OliviaCaso HBS-818001-EIniciativa emprendedoraIn October 2015, ZappRx founder Zoe Barry is deciding between two business models for her health technology start-up. Her product, a software application which aims to expedite the prescription fulfillment process for patients with rare diseases, has attracted interest from specialty drug manufacturers who wish to build an exclusive platform for patients taking their medications. But Barry, against the advice of her management team, is considerin...Desde 8,20 €
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Precursors to Innovation
Anthony, Scott D.; Johnson, Mark W.; Sinfield, Joseph V.; Altman, Elizabeth J.Capítulo de Libro HBS-4547BC-EDirección estratégicaBefore turning to individual innovation initiatives or innovation-specific structures, companies need to make sure they have the appropriate precursors for innovation. This chapter describes three critical precursors: a core business that is in control, a game plan for growth, and mastery of the resource allocation process. This chapter is excerpted from "The Innovator's Guide to Growth: Putting Disruptive Innovation to Work."Desde 8,20 €
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Hot Chicken Takeover
Kerr, William R.; Raman, Manjari; Hull, OliviaCaso HBS-819078-EIniciativa emprendedoraBy December 2018, entrepreneur Joe DeLoss's fried chicken company, Hot Chicken Takeover, has opened three restaurants in Columbus, Ohio using an unconventional employment model that helps people with criminal records get back on their feet. DeLoss is proud of the supportive employment environment he has cultivated, but wonders how to scale it beyond Columbus.Desde 8,20 €