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    GRIT Fitness

    Applegate, Lynda M. ; Hull, Olivia

    • Reference: HBS-820016-E

    • Year: 2018

    • Number of pages: 31

    • Geographic Setting: Texas

    • Publication Date: Oct 25, 2019

    • Source: HBSP (USA)

    • Type of Document: Case

    • Industry Setting: Health care services;Sports

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    Description

    In December 2018, GRIT Fitness was a growing chain of boutique fitness studios offering a variety of workout classes, including weightlifting, high intensity interval training, and cardio dance. With 400 members and three Dallas studios, CEO Brittani Rettig believed her business had found a niche in a crowded industry by promoting female empowerment and psychological resilience through fitness. Rettig wanted to extend GRIT's reach to impact more women. What was the best path to growth?

    Keywords

    Branding Brands Business plans Competition Core purpose Corporate strategy Customer relationship management Diversification Employee training Entrepreneurship Expansion Focusing on customers Forecasting Health Incentives Leadership development Leadership styles Management styles Mission statement Motivation Organizational behavior Organizational culture Organizational structure Startup Strategy Talent management Teams Trend analysis Value creation