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A&M/Octone Records: All Rights or Nothing
Elberse, Anita; Ofek, Elie; Kelleher, CarenCaso HBS-511031-EMarketingIn April 2008, after successfully transitioning Octone Records to Universal Music Group and relaunching the label as A&M/Octone Records, president and chief executive officer James Diener is facing a new challenge. Diener and his executive team have trouble convincing a new, promising act, Paper Tongues, to join A&M/Octone on a so-called all-rights deal, which specified that the label would receive a percentage of all of the artist's revenue stre...Desde 8,20 €
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CJ E&M: KCON Goes Global
Ofek, Elie; Norris, MichaelCaso HBS-517083-EMarketingIn January of 2017, CJ Entertainment & Media (E&M) proudly announced that it will be holding its first ever KCON in Mexico City just two months later. CJ Group Chairman Jay Lee and Vice Chairwoman Miky Lee are pleased at the progress that KCON, a Korean-oriented music and cultural convention, has made since its debut in LA in 2012. In the years since 2012, the event has been held every year in LA, and has recently also taken place in New York, To...Desde 8,20 €
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CJ E&M: Creating a K-Culture in the U.S., Teaching Note
Ofek, Elie; Norris, MichaelNota del Instructor HBS-516022-EMarketingThis teaching note is intented to help instructors with running a class discussion for the case "CJ E&M: Creating a K-Culture in the U.S.". It contains several areas of analysis and discussion that provide guidance to instructors on how to use the case in order to expose students to the topics of international marketing, leveraging event marketing as a form of communication (from organizer as well as sponsor perspectives), and devise a marketing ...Desde 0,00 €
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CJ E&M: Creating a K-Culture in the U.S.
Ofek, Elie; Kim, Sang-Hoon; Norris, MichaelCaso HBS-515015-EMarketingBuoyed by the success of K-pop music and K-drama television shows in Asian countries, Jay Lee, Chairman of the South Korean conglomerate CJ Group, believed that the time was ripe for taking Korean cultural content to the West. One initiative, carried out by the Group's Entertainment & Media (E&M) division, was a daylong fan convention, called 'KCON' , that was held in Irvine CA in October 2012 and which featured various Korean cultural elements, ...Desde 8,20 €
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Select: Jumpstart the Cycle of Excellence-Encourage Peak Performance by Putting the Right Person in the Right Job
Hallowell, Edward M.Capítulo de Libro HBS-4249BC-EAs General Electric CEO Jack Welch said, "Getting the right people in the right jobs is a lot more important than developing a strategy." Smart managers know that job fit means paying attention to three things: what a person likes to do most; what he or she does best; and what adds the greatest value to the project or organization. In this chapter, bestselling author ("Driven to Distraction") and practicing psychiatrist Edward Hallowell focuses o...Desde 8,20 €
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Five Steps to Peak Performance: How You Can Use Brain Science to Bring Out the Best in Your People
Hallowell, Edward M.Capítulo de Libro HBS-4248BC-EAre there people working for you who feel stressed out? Overloaded? Disconnected? Afraid? These are not "problem" employees; they don't have disciplinary issues, and they're not untalented. But they're not achieving at their peak level in the pressure-cooker that is today's workplace. In this chapter, bestselling author and practicing psychiatrist Edward Hallowell describes in detail the five steps of the Cycle of Excellence and explains how you,...Desde 8,20 €
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The Cycle of Excellence: A Summary of the Five Steps to Peak Performance-And Helpful Hints for Putting Them into Practice
Hallowell, Edward M.Capítulo de Libro HBS-4257BC-EIn practical terms, the pressure of managing your employees and your own work on a daily basis doesn't allow you to examine what's happening step by step. You manage within a process-traditionally called work-and you are often juggling many tasks and priorities at once. In this chapter, bestselling author and practicing psychiatrist Edward Hallowell encapsulates the five steps that comprise what he calls the Cycle of Excellence: Select, Connect, ...Desde 8,20 €
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Connect: Fueling the Cycle of Excellence-How Promoting Strong Interpersonal Bonds Ignites Your Team's Peak Performance
Hallowell, Edward M.Capítulo de Libro HBS-4250BC-EConnection-the bond an individual feels with another person, group, task, or mission-is one of the most powerful tools you as a manager can use to bring out the best in the people who work for you. Connected employees are loyal, committed, inspired, and excited. They have positive energy, and they give their best effort to everything they do. In this chapter, bestselling author ("Driven to Distraction") and practicing psychiatrist Edward Hallowel...Desde 8,20 €
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Play: Encouraging the Cycle of Excellence-Help Your People Achieve Peak Performance by Engaging Their Imaginations
Hallowell, Edward M.Capítulo de Libro HBS-4254BC-EPlay is the most creative activity of the human brain. It allows you to dream up fresh ideas and question old ones. In play, the brain totally lights up. Play drives creativity, and creativity, in turn, drives profits. Without play, peak performance is impossible-workers become robotic, doing what they are asked to do but no more. In this chapter, bestselling author ("Driven to Distraction") and practicing psychiatrist Edward Hallowell focuses on...Desde 8,20 €
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Shine: Completing the Cycle of Excellence-How Praise and Recognition of Your People's Achievements Promotes Peak Performance
Hallowell, Edward M.Capítulo de Libro HBS-4256BC-EPraise and recognition are powerful motivators because they satisfy a fundamental human need-the need to feel valued for what we do. You, as a manager, are in a unique position to offer-or withhold-this recognition. In this chapter, bestselling author ("Driven to Distraction") and practicing psychiatrist Edward Hallowell focuses on how you can make your employees "Shine"-the fifth and final step in the Cycle of Excellence. Using recent discoverie...Desde 8,20 €