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Gimlet Media: A Podcasting Startup, Teaching Plan
Deighton, John; Kornfeld, LeoraNota del Instructor HBS-919405-ETeaching plan for case 918413.Desde 0,00 €
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Target Stores: The Hunt for 'Unvolunteered Truths', Teaching Note
Deighton, John; Kornfeld, LeoraNota del Instructor HBS-920306-EMarketingTeaching note for case 515090.Desde 0,00 €
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Porsche: The Cayenne Launch, Teaching Note
Deighton, John; Avery, JillNota del Instructor HBS-511069-EMarketingTeaching Note for 511-068.Desde 0,00 €
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Nettwerk: Digital Marketing in the Music Industry, Teaching Note
Deighton, John; Kornfeld, LeoraNota del Instructor HBS-511056-EMarketingTeaching Note for 510055.Desde 0,00 €
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The Case Method of Instruction, Course Overview Note
Deighton, JohnCaso HBS-512027-EMarketingDesde 8,20 €
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Legendary Entertainment: Moneyball for Motion Pictures
Deighton, John; Kornfeld, LeoraCaso HBS-516117-EMarketingLegendary, the Hollywood studio responsible for such hits as Jurassic World and The Dark Knight, decides to take the marketing of its films in-house, and to market them fan-by-fan. Owner Thomas Tull acquires the big-data-in-sports firm started by Matt Marolda and appoints him to run marketing analytics for Legendary. The methods perform well in the motion picture market. Other Hollywood studios want to lease its services, and firms outside of ent...Desde 8,20 €
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Sony and the JK Wedding Dance
Deighton, John; Kornfeld, LeoraCaso HBS-510064-EMarketingExecutives at Sony Music Entertainment faced a dilemma: a user-generated video featuring controversial artist Chris Brown's music was netting millions of views per week on YouTube. Sony held the copyright to the song, and was entitled to issue a takedown notice to the party that uploaded the video. How should Sony act? This case looks at the issues faced by marketers in an environment in which consumers disseminate content without the assistance,...Desde 8,20 €
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Slanket: Responding to Snuggle's Market Entry, Teaching Note
Deighton, John; Kornfeld, LeoraNota del Instructor HBS-510098-EMarketingTeaching Note for [510034].Desde 0,00 €
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Bluefin Labs: The Acquisition by Twitter, Teaching Note
Deighton, John; Kornfeld, LeoraNota del Instructor HBS-513094-EMarketingTeaching Note for 513091. What is the value of Bluefin Labs's social listening data to Twitter? Acquired by Twitter in 2013, Bluefin had built a system that gathered millions of online comments in an effort to develop new metrics for TV programs and brand advertising. With data from Twitter and other social sites, expressions, not just impressions, could now be aggregated, measured, and used to calibrate brand performance and to sell media time. ...Desde 0,00 €
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Bluefin Labs: The Acquisition by Twitter
Deighton, John; Kornfeld, LeoraCaso HBS-513091-EMarketingWhat is the value of Bluefin Labs's social listening data to Twitter? Acquired by Twitter in 2013, Bluefin had built a system that gathered millions of online comments in an effort to develop new metrics for TV programs and brand advertising. With data from Twitter and other social sites, expressions, not just impressions, could now be aggregated, measured, and used to calibrate brand performance and to sell media time. A second objective of the ...Desde 8,20 €