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Westlake Lanes: How Can This Business Be Saved
Hamermesh, Richard G.; Zalosh, AlisaCaso HBS-4431-EConocimiento y comunicaciónShelby Givens, a new MBA, is the general manager of Westlake Lanes, a near-bankrupt bowling alley that her grandfather founded decades earlier. Givens has been given one year to turn a profit; if the goal is not met Westlake will close. During the first few days on the job, Givens learns that the business is in worse shape financially than she - or the board - thought. She also finds that Westlake's employees exhibit minimal productivity. Givens ...Desde 8,20 €
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How Can This Business Be Saved? (Spanish version)
Hamermesh, Richard G.; Zalosh, AlisaCaso HBS-413S10Dirección estratégicaShelby Givens, a new MBA, is the general manager of Westlake Lanes, a near-bankrupt bowling alley that her grandfather founded decades earlier. Givens has been given one year to turn a profit; if the goal is not met Westlake will close. During the first few days on the job, Givens learns that the business is in worse shape financially than she - or the board - thought. She also finds that Westlake's employees exhibit minimal productivity. Givens ...Desde 8,20 €
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Westlake Lanes: How Can This Business Be Saved, Teaching Note
Hamermesh, Richard G.; Zalosh, AlisaNota del Instructor HBS-4432-ETeaching note for case 4431.Desde 0,00 €
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Crescent Pure (Spanish version)
Quelch, John A.; Zalosh, AlisaCaso HBS-915S13Marketingshould Crescent Pure be positioned as an energy drink, a sports drink, or should it adopt broader positioning as an "organic health and wellness" beverage? Students studying this case explore customer segmentation, product differentiation analysis, and the evaluation of perceptual maps as a market research technique.Desde 8,20 €
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FormPrint Ortho500
Cespedes, Frank V.; Zalosh, AlisaCaso HBS-915535-EMarketingThe Senior Vice President of FormPrint's Medical Products business unit is considering issues raised by the upcoming introduction of a new 3D printing system, the Ortho500, which could print custom exoskeletal orthopedic splints, braces, and casts that conformed to a patient's body. The potential market extended beyond large urban hospitals (the Ortho's existing market) to high-volume outpatient offices in the U.S., with a long-term goal of expan...Desde 8,20 €
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FormPrint Ortho500 (Spanish version)
Cespedes, Frank V.; Zalosh, AlisaCaso HBS-916S11MarketingThe Senior Vice President of FormPrint's Medical Products business unit is considering issues raised by the upcoming introduction of a new 3D printing system, the Ortho500, which could print custom exoskeletal orthopedic splints, braces, and casts that conformed to a patient's body. The potential market extended beyond large urban hospitals (the Ortho's existing market) to high-volume outpatient offices in the U.S., with a long-term goal of expan...Desde 8,20 €
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SafeBlend Fracturing
Shapiro, Benson P.; Cespedes, Frank V.; Zalosh, AlisaCaso HBS-914513-EMarketingThe CEO of SafeBlend Technologies must set a price for the company's environmentally friendly fracturing fluid additive. The firm is negotiating a new contract with its biggest client, Bristol Natural Gas. For the past two years, SafeBlend has been the sole provider of additives to Bristol due to aggressive negotiation and limited competition. New competitors are entering the market, and the CEO believes one competitor is prepared to offer Bristo...Desde 8,20 €
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Cilkray Graphics
Cespedes, Frank V.; Zalosh, AlisaCaso HBS-916512-EMarketingMarcus Crosby, President of Cilkray Graphics, convened an emergency meeting with Cilkray's senior managers in order to respond to an unexpected development. Cilkray sold three lines of specialized graphics processing units (GPUs). Each line targeted a segment of the professional market for Hosted Virtual Desktops (HVDs). Grovex, Cilkray's key competitor, had just announced the impending launch of the GSpeed, a new GPU. It said that the GSpeed wou...Desde 8,20 €
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Sugar Bowl
Hamermesh, Richard G.; Zalosh, AlisaCaso HBS-913537-EConocimiento y comunicaciónShelby Givens, a recent business school graduate, returned home to Raleigh, North Carolina to help rescue her family's ailing and outdated bowling alley, Westlake Lanes. Although she cut costs and addressed inefficiencies, moving the business from near-bankruptcy to profitability in nine months, market conditions threatened the long-term viability of the business. Givens then sold her family on a new, more youth-oriented concept, an urban lounge ...Desde 8,20 €
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SafeBlend Fracturing (Spanish version)
Shapiro, Benson P.; Cespedes, Frank V.; Zalosh, AlisaCaso HBS-915S14MarketingThe CEO of SafeBlend Technologies must set a price for the company's environmentally friendly fracturing fluid additive. The firm is negotiating a new contract with its biggest client, Bristol Natural Gas. For the past two years, SafeBlend has been the sole provider of additives to Bristol due to aggressive negotiation and limited competition. New competitors are entering the market, and the CEO believes one competitor is prepared to offer Bristo...Desde 8,20 €