Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
Grupo Elektra (Spanish Version)
Arnold, David J.; Herrero, Gustavo A.; Monteiro, Luiz FelipeCaso HBS-503S39MarketingGrupo Elektra es la compañía de financiamiento de consumo de América Latina basado en las ventas a crédito en sus productos no perecederos puntos de venta. Se ha comenzado a internacionalizarse en América Latina, pero ahora debe decidir si para entrar en el mercado hispano de EE.UU., y cuál de sus dos negocios principales (al por menor y finanzas) para enfatizar.Desde 8,20 €
-
Hummus Bar: Dipping into International Markets
Ilan Alon; Jennifer Dugosh; Yusaf AkbarCaso IVEY-9B13M060-EDirección estratégica, Iniciativa emprendedoraThe founder of Hummus Bar, a successful restaurant in Hungary, is considering expansion. He is struggling to identify and select the most promising market. Should he pursue domestic expansion or consider internationalizing his concept? The founder wants to recruit and involve additional investors to spread risk, enhance the brand through diversified skill sets and ensure he selects the most appropriate entry strategy.Desde 8,20 €
-
Succession Planning: Surviving the Next Generation
Ilan Alon; Kimberley HowardCaso IVEY-9B09C015-EDirección estratégica, Iniciativa emprendedora, Liderazgo y Dirección de personasIn late May 2009, Albert Bohemier, CEO of Survival Systems Limited (SSL), located in Dartmouth, Nova Scotia, paced the deck of the training pool at Survival Training Simulation Theatre wondering how best to transition the company to new leadership. During the past five years, attempts at succession planning had been unsuccessful. As the leader of the company for over 25 years, Bohemier was ready to retire, but there were many aspects of successio...Desde 8,20 €
-
Brand Israel: Marketing in Crisis
Ilan Alon; Rommey Hassman; Meredith Lohwasser; Jennifer DugoshCaso IVEY-9B13A016-EDirección estratégica, MarketingIsrael had experienced great change since its founding in 1948 to become arguably the most prosperous nation in the Middle East. With the exception of the United States and more recently China, Israel had more companies listed on the NASDAQ than any other. It spent a larger percentage of its budget on research and development than any other country in the world. Multinational companies like Intel, Microsoft, Google, Cisco, Motorola, Mitsubishi, H...Desde 8,20 €
-
Marks and Spencer Enters China
Jane Menzies; Ilan Alon; Jennifer DugoshCaso IVEY-9B12A036-EDirección estratégica, MarketingMarks and Spencer (M&S) had first ventured into international markets 70 years ago. By 2012, M&S had 337 stores in 41 countries. Although M&S saw itself as a U.K. retailer that exported its products, the company had been attempting to reduce its dependency on the U.K. economic cycle. Its goal was to increase international sales from £800 million to £1.0 billion by 2013/14. By 2020, M&S wanted to be an international, multi-channel retailer. When t...Desde 8,20 €
-
Bringing Digital to Wimbledon
Gourville, John T.; Arnold, David J.Caso HBS-517093-EMarketingIt was mid-December, 2016 as Alexandra (Alex) Willis read with satisfaction that The All England Lawn Tennis & Croquet Club (AELTC) had won yet another award for its use of social media to reach its fan base. As the organizer and host of "The Championships, Wimbledon," the oldest of tennis's four Grand Slams, the AELTC prided itself on tradition and decorum. Widely regarded as the most prestigious professional tennis tournament in the world and c...Desde 8,20 €
-
The Espresso Lane to Global Markets - Teaching Note
Ilan Alon; Meredith LohwasserNota del Instructor IVEY-8B12M058-EDirección estratégica, MarketingTeaching note for product 9B12M058.Desde 0,00 €
-
Huawei Enters the United States
Tim Simpson; Ilan AlonCaso IVEY-9B13N013-EDirección estratégica, FinanzasHuawei has attempted to enter and acquire assets in the United States, but there are issues involved in understanding foreign market risk and the political challenges of internationalization. The Committee on Foreign Investment in the United States (CFIUS) twice denied Huawei’s acquisition of a U.S. computer company. Huawei had to transform its company image and reputation, changing from a Chinese company with Chinese characteristics into a globa...Desde 8,20 €
-
Branding Orlando For Global Competitiveness
Ilan Alon; Jennifer Dugosh; Meredith LohwasserCaso IVEY-9B12A043-EMarketingThe case considers the necessity for rebranding the city of Orlando, Florida, which has a brand known worldwide as a destination only for tourism and sunshine. However, the Greater Orlando Area not only houses many other promising industries including technology, defence and simulation but also has a diverse community and a trade scene with vast potential. Yet, why has Orlando not been recognized as a great place to conduct business? Why is its r...Desde 8,20 €
-
The Espresso Lane to Global Markets
Ilan Alon; Meredith LohwasserCaso IVEY-9B12M058-EDirección estratégica, MarketingFounded in Trieste, Italy, Illy marketed a unique blend of coffee drinks in over 140 countries and in more than 50,000 of the world’s best restaurants and coffeehouses. The company wanted to expand the reach of its own franchised coffee bar, Espressamente, through international expansion. Potential markets included Brazil, China, Germany, Japan, India, the United Kingdom, and the United States. In 2012, the managing director of Espressamente knew...Desde 8,20 €