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Case

Grupo Elektra (Spanish Version)

By Arnold, David J. / Herrero, Gustavo A. / Monteiro, Luiz Felipe

Marketing

Grupo Elektra es la compañía de financiamiento de consumo de América Latina basado en las ventas a crédito en sus productos no perecederos puntos de venta. Se ha comenzado a internacionalizarse en América Latina, pero ahora debe decidir si para entrar en el mercado hispano de EE.UU., y cuál de sus dos negocios principales (al por menor y finanzas) para enfatizar.

Collection: HBSP (USA)

Ref: HBS-503S39

Format: PDF

Number of pages: 29

Publication Date: Nov 5, 2001

Language: Spanish

What material is included in this case:

Other supplements

Description

Year: 2001

Geographic Setting: United States;Latin America;Mexico

Industry Setting: Retail trade; Apparel accessories; E-commerce; Art supply stores

Grupo Elektra (Spanish Version)

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Grupo Elektra (Spanish Version)

What material is included in this case:

Description

Grupo Elektra (Spanish Version)

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