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¡Presentando... la XFL!
Fournier, Susan; Greyser, Stephen A.; Schulman, Seth M.Caso HBS-503S41MarketingCuando la liga de fútbol profesional XFL debutó el 3 de febrero de 2001, se generó un rating Nielsen de 10,1, más alto que cualquier programa de televisión nacional en una ranura de tiempo de la tarde el sábado. La próxima semana, los índices se desplomaron, y por novena semana del juego XFL ganaron el título como el evento deportivo más baja calificación en la historia de la televisión. Copropietarios WWFE y NBC se separó oficialmente la XFL el ...Desde 8,20 €
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China Vanke: Supplement
Paine, Lynn S.; Macomber, John D.; Wong, Keith Chi-hoCaso HBS-314108-EDesde 8,20 €
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China Vanke (A-2)
Paine, Lynn S.; Macomber, John D.; Wong, Keith Chi-hoCaso HBS-314105-EChina Vanke's president and his team must decide on a plan of action after reviewing the quality issues the company faced in early 2012 after a series of highly publicized incidents concerning the quality of the homes they built.Desde 8,20 €
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China Vanke (B)
Paine, Lynn S.; Macomber, John D.; Wong, Keith Chi-hoCaso HBS-314107-EThe case describes Vanke's response to the decisions posed in the A1, A2, and A3 cases and asks whether Vanke should expand its strategic scope by defining itself as an "urban facilities provider" rather than a "residential housing developer." The management team is also reviewing the company's forays in places such as Hong Kong, Singapore, the U.S., and Europe.Desde 5,74 €
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The Bundesliga in the U.S.
Greyser, Stephen A.; Schmidt, Sascha L.; Holzmayer, FlorianCaso HBS-919406-EDesde 8,20 €
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Cyber Breach at Target, Teaching Note
Srinivasan, Suraj; Paine, Lynn S.Nota del Instructor HBS-118073-ETeaching note for case 117027.Desde 0,00 €
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China Vanke (A-3)
Paine, Lynn S.; Macomber, John D.; Wong, Keith Chi-hoCaso HBS-314106-EChina Vanke's president is considering whether and how the company might make further inroads into the commercial real estate sector, while continuing to lead in the residential sector. He is also considering whether to branch into overseas residential markets such as Hong Kong, Singapore, and the United States.Desde 8,20 €
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Bank of America Sports Sponsorship
Greyser, Stephen A.; Teopaco, John L.Caso HBS-910406-EA major sports sponsor must decide on new, renewal, or withdrawal from significant relations with teams/leagues/events, using a distinctive approach to assessment.Desde 8,20 €
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China Vanke (A-1)
Paine, Lynn S.; Macomber, John D.; Wong, Keith Chi-hoCaso HBS-314104-EAs China's largest homebuilder, China Vanke Co. Ltd. (Vanke) was facing an industry downturn sparked by strong government intervention. Faced with falling prices, Vanke's president must decide whether to keep the company's pricing and product positioning intact, and how aggressively to pursue its greener building strategy. Follow-up cases present additional decisions, including how, and how aggressively, to improve safety and quality (A-2), and w...Desde 8,20 €
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Sports Sponsorship to Rally the Home Team
Farrelly, Francis J.; Greyser, Stephen A.Artículo HBS-F0709E-EMarketingCompanies are beginning to use their brand-enhancing sponsorship of teams and events internally, to motivate employees or facilitate major structural change. Sports-related communications and incentives can create cohesion and foster pride in the company.Desde 8,20 €