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Sales Force Integration at FedEx Series (A-E), Teaching Note
Godes, David B.Nota del Instructor HBS-508073-EMarketingTeaching Note for [506029], [506030], [506031], [506032], and [506033].Desde 0,00 €
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La integración de los equipos de venta en FedEx (E)
Godes, David B.Caso HBS-513S35MarketingComplementa el caso (A). Un resumen no está disponible para este producto.Desde 5,74 €
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Managing the Layoff Process: The United States
Sucher, Sandra J.Caso HBS-612067-ELiderazgo y Dirección de personasThis note is an overview of the context for managing layoffs in the United States. It describes the legal responsibilities of managers in conducting layoffs, recent unemployment trends, and the financial, health, training, job placement and other benefits that laid-off employees can expect to receive.Desde 8,20 €
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Lincoln Financial Group (B): Making LFD a Reality (Spanish version)
Godes, David B.; Lane, DavidCaso HBS-513S25MarketingLFG reorganizes its business in order to improve customer intimacy. However, to implement the strategy, they need to effect significant changes in the skills of their salespeople. This case series straddles human resource management, corporate strategy, and sales management by exploring the link between a shift in the firm's overall strategy (customer intimacy), the structural implementation of this strategy in the form of the creation of a new d...Desde 5,74 €
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Diferencias en el Trabajo: Jenny (A)
Sucher, Sandra J.; Gordon, RachelCaso HBS-408S49Liderazgo y Dirección de personasLas diferencias en el trabajo: Jenny (A) HBS Caso No. 9-408-017 se encuentra en Amsterdam. Acompañado por su jefe, Jenny está lanzando un compromiso de la comercialización, pero el cliente potencial no deja de hacer comentarios acerca de lo atractivo que la encuentra.Desde 8,20 €
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Terumo (B)
Godes, David B.; Egawa, Masako; Yamazaki, MayukaCaso HBS-508069-EMarketingThis case provides an update on the firm's decision regarding its U.S. sales strategy for its catheter products and the progress of Solution Pack.Desde 5,74 €
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Carlyle Japan (B)
Godes, David B.; Egawa, Masako; Yamazaki, MayukaCaso HBS-508093-EMarketingThis is a supplement to the (A) case. It shows that the networks that the firm had been investing in-- commercial banks--were becoming less and less valuable over time. Given this, Tamotsu Adachi must think about how to go about building a new set of networks.Desde 5,74 €
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ENSR International, Teaching Note
Godes, David B.Nota del Instructor HBS-503094-EMarketingTeaching Note for (9-503-075).Desde 0,00 €
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NFL UK
Ofek, Elie; Godes, David B.; Wickersham, PeterCaso HBS-510105-EMarketingThe NFL faces a decision on how to continue efforts to grow its fanbase in the UK. The decision needs to take into account lessons learned from previous NFL activities in Europe, market research on the UK sports fan and the implications of any move on the U.S. fan. Moreover, the decision should be couched within the broader context of the NFL's goal to expand internationally. Alistair Kirkwood, head of NFL UK, and Chris Parsons, VP of NFL Interna...Desde 8,20 €
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Prince Summary: Exercising Authority
Sucher, Sandra J.Caso HBS-607073-EA summary of the major themes discussed in the ninth class of The Moral Leader (EC curriculum).Desde 8,20 €