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Sales Force Integration at FedEx Series (A-E), Teaching Note
Godes, David B.Nota del Instructor HBS-508073-EMarketingTeaching Note for [506029], [506030], [506031], [506032], and [506033].Desde 0,00 €
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La integración de los equipos de venta en FedEx (E)
Godes, David B.Caso HBS-513S35MarketingComplementa el caso (A). Un resumen no está disponible para este producto.Desde 5,74 €
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A Rock and a Hard Place: The Conundrum of Online Grocery after COVID
Laseter, Timothy M.; Lert, DevinCaso DARDEN-OM-1733-EServicios y operacionesIn the aftermath of the coronavirus pandemic, US retailers were scrambling to develop a sustainable business model for e-commerce grocery (e-Grocery). By 2021, many grocers were experimenting with different omnichannel strategies, but none had proven succDesde 8,20 €
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A Rock and a Hard Place: The Conundrum of Online Grocery after COVID
Laseter, Timothy M.; Lert, DevinCaso DARDEN-OM-1733Servicios y operacionesIn the aftermath of the coronavirus pandemic, US retailers were scrambling to develop a sustainable business model for e-commerce grocery (e-Grocery). By 2021, many grocers were experimenting with different omnichannel strategies, but none had proven successful. e-Grocery presented significant challenges for brick-and-mortar retailers, and in an industry characterized by thin margins and price-conscious consumers, grocers were struggling to achie...Desde 8,20 €
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Cooking.com
Laseter, Timothy M.; Rabinovich, Elliot; Ryan, MichaelCaso DARDEN-OM-1321-EServicios y operacionesThe president and founder of Cooking.com is examining the concept of cost-to-serve in her Internet retailing company. The need for continued sales growth, coupled with the necessity of keeping costs down, puts pressure on her to make sure that the company’s capacity-constrained fulfillment center carries products that offer the greatest profit potential, not just the highest gross margins. The company is already operating with a variety of fulfil...Desde 8,20 €
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Ecommerce Brands: Digital Scale
Laseter, Timothy M.; Thomas, Doug; Yemen, GerryCaso DARDEN-OM-1776Servicios y operacionesThis case uses Ecommerce Brands (ECB), an aggregator of online retailers focusing on the auto parts space, to prompt an analysis of the firm’s capabilities, scalability, and operations strategy. ECB was about to close on five online retailing brands ownedDesde 8,20 €
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Terumo (B)
Godes, David B.; Egawa, Masako; Yamazaki, MayukaCaso HBS-508069-EMarketingThis case provides an update on the firm's decision regarding its U.S. sales strategy for its catheter products and the progress of Solution Pack.Desde 5,74 €
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Carlyle Japan (B)
Godes, David B.; Egawa, Masako; Yamazaki, MayukaCaso HBS-508093-EMarketingThis is a supplement to the (A) case. It shows that the networks that the firm had been investing in-- commercial banks--were becoming less and less valuable over time. Given this, Tamotsu Adachi must think about how to go about building a new set of networks.Desde 5,74 €
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ENSR International, Teaching Note
Godes, David B.Nota del Instructor HBS-503094-EMarketingTeaching Note for (9-503-075).Desde 0,00 €
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NFL UK
Ofek, Elie; Godes, David B.; Wickersham, PeterCaso HBS-510105-EMarketingThe NFL faces a decision on how to continue efforts to grow its fanbase in the UK. The decision needs to take into account lessons learned from previous NFL activities in Europe, market research on the UK sports fan and the implications of any move on the U.S. fan. Moreover, the decision should be couched within the broader context of the NFL's goal to expand internationally. Alistair Kirkwood, head of NFL UK, and Chris Parsons, VP of NFL Interna...Desde 8,20 €