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A&M/Octone Records: All Rights or Nothing
Elberse, Anita; Ofek, Elie; Kelleher, CarenCaso HBS-511031-EMarketingIn April 2008, after successfully transitioning Octone Records to Universal Music Group and relaunching the label as A&M/Octone Records, president and chief executive officer James Diener is facing a new challenge. Diener and his executive team have trouble convincing a new, promising act, Paper Tongues, to join A&M/Octone on a so-called all-rights deal, which specified that the label would receive a percentage of all of the artist's revenue stre...Desde 8,20 €
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CJ E&M: KCON Goes Global
Ofek, Elie; Norris, MichaelCaso HBS-517083-EMarketingIn January of 2017, CJ Entertainment & Media (E&M) proudly announced that it will be holding its first ever KCON in Mexico City just two months later. CJ Group Chairman Jay Lee and Vice Chairwoman Miky Lee are pleased at the progress that KCON, a Korean-oriented music and cultural convention, has made since its debut in LA in 2012. In the years since 2012, the event has been held every year in LA, and has recently also taken place in New York, To...Desde 8,20 €
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CJ E&M: Creating a K-Culture in the U.S., Teaching Note
Ofek, Elie; Norris, MichaelNota del Instructor HBS-516022-EMarketingThis teaching note is intented to help instructors with running a class discussion for the case "CJ E&M: Creating a K-Culture in the U.S.". It contains several areas of analysis and discussion that provide guidance to instructors on how to use the case in order to expose students to the topics of international marketing, leveraging event marketing as a form of communication (from organizer as well as sponsor perspectives), and devise a marketing ...Desde 0,00 €
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CJ E&M: Creating a K-Culture in the U.S.
Ofek, Elie; Kim, Sang-Hoon; Norris, MichaelCaso HBS-515015-EMarketingBuoyed by the success of K-pop music and K-drama television shows in Asian countries, Jay Lee, Chairman of the South Korean conglomerate CJ Group, believed that the time was ripe for taking Korean cultural content to the West. One initiative, carried out by the Group's Entertainment & Media (E&M) division, was a daylong fan convention, called 'KCON' , that was held in Irvine CA in October 2012 and which featured various Korean cultural elements, ...Desde 8,20 €
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Doer's Profiles, Teaching Note
Stevenson, Howard H.; Spence, Shirley M.Nota del Instructor HBS-808140-EIniciativa emprendedoraTeaching Note for [808083], [802136], [808040], and [802137].Desde 0,00 €
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Avalon, Course Overview for Instructor (General Version)
Stevenson, Howard H.; Spence, Shirley M.Nota del Instructor HBS-809005-EIniciativa emprendedoraInstructor's guide - not available for classroom use.Desde 0,00 €
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Orchid Partners: A Venture Capital Start-up, Teaching Note
Stevenson, Howard H.; Spence, Shirley M.Nota del Instructor HBS-809002-EIniciativa emprendedoraTeaching Note for [804138].Desde 0,00 €
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Identifying and Exploiting the Right Entrepreneurial Opportunity...For You
Stevenson, Howard H.; Spence, Shirley M.Caso HBS-808043-EIniciativa emprendedoraThis note provides an analytical framework for assessing potential opportunities in the context of an entrepreneur's life. The framework has two parts -- a business analysis and a personal analysis -- each comprised of a set of yes/no questions for critical assessment criteria. The note also offers perspectives on entrepreneurship, observations about combining an entrepreneurial career with your personal life, and comments about the pursuit of op...Desde 8,20 €
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Orchid Partners: Case Epilogue
Stevenson, Howard H.; Spence, Shirley M.Caso HBS-809001-EIniciativa emprendedoraDescribes the real-life outcome of the case Orchid Partners: A Venture Capital Start-Up (9-804-138).Desde 8,20 €
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R&R, Teaching Note
Stevenson, Howard H.; Spence, Shirley M.Nota del Instructor HBS-914409-EIniciativa emprendedoraThis a revised teaching note for R&R case(9-386-019).Desde 0,00 €