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A&M/Octone Records: All Rights or Nothing
Elberse, Anita; Ofek, Elie; Kelleher, CarenCaso HBS-511031-EMarketingIn April 2008, after successfully transitioning Octone Records to Universal Music Group and relaunching the label as A&M/Octone Records, president and chief executive officer James Diener is facing a new challenge. Diener and his executive team have trouble convincing a new, promising act, Paper Tongues, to join A&M/Octone on a so-called all-rights deal, which specified that the label would receive a percentage of all of the artist's revenue stre...Desde 8,20 €
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CJ E&M: KCON Goes Global
Ofek, Elie; Norris, MichaelCaso HBS-517083-EMarketingIn January of 2017, CJ Entertainment & Media (E&M) proudly announced that it will be holding its first ever KCON in Mexico City just two months later. CJ Group Chairman Jay Lee and Vice Chairwoman Miky Lee are pleased at the progress that KCON, a Korean-oriented music and cultural convention, has made since its debut in LA in 2012. In the years since 2012, the event has been held every year in LA, and has recently also taken place in New York, To...Desde 8,20 €
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CJ E&M: Creating a K-Culture in the U.S., Teaching Note
Ofek, Elie; Norris, MichaelNota del Instructor HBS-516022-EMarketingThis teaching note is intented to help instructors with running a class discussion for the case "CJ E&M: Creating a K-Culture in the U.S.". It contains several areas of analysis and discussion that provide guidance to instructors on how to use the case in order to expose students to the topics of international marketing, leveraging event marketing as a form of communication (from organizer as well as sponsor perspectives), and devise a marketing ...Desde 0,00 €
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CJ E&M: Creating a K-Culture in the U.S.
Ofek, Elie; Kim, Sang-Hoon; Norris, MichaelCaso HBS-515015-EMarketingBuoyed by the success of K-pop music and K-drama television shows in Asian countries, Jay Lee, Chairman of the South Korean conglomerate CJ Group, believed that the time was ripe for taking Korean cultural content to the West. One initiative, carried out by the Group's Entertainment & Media (E&M) division, was a daylong fan convention, called 'KCON' , that was held in Irvine CA in October 2012 and which featured various Korean cultural elements, ...Desde 8,20 €
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Rob Parson at Morgan Stanley (B) (Spanish version)
Burton, M. DianeCaso HBS-403S27Liderazgo y Dirección de personasTeach this case online with new suggestions added to the Teaching Note. Supplements the (A) case.Desde 5,74 €
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Rob Parson at Morgan Stanley (D) (Spanish version)
Burton, M. DianeCaso HBS-403S29Liderazgo y Dirección de personasTeach this case online with new suggestions added to the Teaching Note. Supplements the (C) case.Desde 5,74 €
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Rob Parson at Morgan Stanley (A) (Spanish version)
Burton, M. DianeCaso HBS-402S01Liderazgo y Dirección de personasTeach this case online with new suggestions added to the Teaching Note. Rob Parson was a star producer in Morgan Stanley's Capital Markets division. He had been recruited from a competitor the prior year and had generated substantial revenues since joining the firm. Unfortunately, Parson's reviews from the 360-degree performance evaluation process revealed that he was having difficulty adapting to the firm's culture. His manager, Paul Nasr, faces...Desde 8,20 €
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Firmwide 360-degree Performance Evaluation Process at Morgan Stanley (Spanish version)
Burton, M. DianeCaso HBS-402S04Liderazgo y Dirección de personasDescribes Morgan Stanley's firmwide, 360-degree performance evaluation process. Evaluation forms are included as exhibits.Desde 8,20 €
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Rob Parson en Morgan Stanley (C) (Versión Abreviada)
Burton, M. DianeCaso HBS-405S09Liderazgo y Dirección de personasUn año después de que el manager de Rob Parson decidió posponer la promoción de Parson, nuevo gerente de Parson Gary Stuart se enfrenta a la decisión de la promoción de nuevo. Stuart considera si los esfuerzos Parson había hecho eran suficientes.Desde 5,74 €
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Jerry Sanders (Spanish version)
Burton, M. Diane; Lawrence, KatherineCaso HBS-410S20Liderazgo y Dirección de personasIn 1997, Jay Sanders sold his 10-month-old medical device start-up company for more than $33 million. Looking to the future, he wondered if this was a success he could transform into a medical device brokerage business. As he reviewed his career history and the development of his start-up, Sanders was betting that he could replicate his success.Desde 8,20 €