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A&M/Octone Records: All Rights or Nothing
Elberse, Anita; Ofek, Elie; Kelleher, CarenCaso HBS-511031-EMarketingIn April 2008, after successfully transitioning Octone Records to Universal Music Group and relaunching the label as A&M/Octone Records, president and chief executive officer James Diener is facing a new challenge. Diener and his executive team have trouble convincing a new, promising act, Paper Tongues, to join A&M/Octone on a so-called all-rights deal, which specified that the label would receive a percentage of all of the artist's revenue stre...Desde 8,20 €
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CJ E&M: KCON Goes Global
Ofek, Elie; Norris, MichaelCaso HBS-517083-EMarketingIn January of 2017, CJ Entertainment & Media (E&M) proudly announced that it will be holding its first ever KCON in Mexico City just two months later. CJ Group Chairman Jay Lee and Vice Chairwoman Miky Lee are pleased at the progress that KCON, a Korean-oriented music and cultural convention, has made since its debut in LA in 2012. In the years since 2012, the event has been held every year in LA, and has recently also taken place in New York, To...Desde 8,20 €
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Strategic M&A Analysis
Bourgeois, L. J. III; Hoeber, HenningNota técnica DARDEN-S-0224-EDirección estratégicaThis note deals with the issues of strategy, the first common source of acquisition failure. An appropriate master plan that links strategy and integration is a critical requirement for this interplay and ensures that the target will improve the acquirer’s overall competitive abilities.Desde 8,20 €
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Twenty Questions for Every M&A: Improving Postmerger Integration Performance
Bourgeois, L. J. III; Harvey, AllenNota técnica DARDEN-S-0226-EDirección estratégicaThis note is used in Darden's Postmerger Integration elective. The authors present a guide to help managers prepare for integration challenges and allocate integration resources more efficiently. Although simple at first glance, addressing 20 yes-or-no questions can lead to fruitful in-depth conversations that provide a sound foundation for successful PMI planning and execution. By answering these questions in open dialogue, PMI managers and seni...Desde 8,20 €
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CJ E&M: Creating a K-Culture in the U.S., Teaching Note
Ofek, Elie; Norris, MichaelNota del Instructor HBS-516022-EMarketingThis teaching note is intented to help instructors with running a class discussion for the case "CJ E&M: Creating a K-Culture in the U.S.". It contains several areas of analysis and discussion that provide guidance to instructors on how to use the case in order to expose students to the topics of international marketing, leveraging event marketing as a form of communication (from organizer as well as sponsor perspectives), and devise a marketing ...Desde 0,00 €
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CJ E&M: Creating a K-Culture in the U.S.
Ofek, Elie; Kim, Sang-Hoon; Norris, MichaelCaso HBS-515015-EMarketingBuoyed by the success of K-pop music and K-drama television shows in Asian countries, Jay Lee, Chairman of the South Korean conglomerate CJ Group, believed that the time was ripe for taking Korean cultural content to the West. One initiative, carried out by the Group's Entertainment & Media (E&M) division, was a daylong fan convention, called 'KCON' , that was held in Irvine CA in October 2012 and which featured various Korean cultural elements, ...Desde 8,20 €
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Building the New Bosco-Zeta Pharma (B)
Bourgeois, L. J. III; Hammaker, Paul M.; Powers, John; Mathur, Sudeep; Bose, NandiniCaso DARDEN-BP-0536-EGobierno corporativoThe Bosco chairman realizes that Bosco and Zeta have different work cultures and to make the integration a success, it was imperative to create a new unique identity for the new company Bosco-Zeta Pharma. He decides that the goal is to retain the best elements of the existing social capital from the two separate organizations while improving the new company’s responsiveness to customers, competitors, and the market environment. He requests that a...Desde 5,74 €
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Building the New Bosco-Zeta Pharma (A)
Bourgeois, L. J. III; Hammaker, Paul M.; Bose, Nandini; Goswami, Yogesh; Mathur, Sudeep; Powers, JohnCaso DARDEN-BP-0525-EGobierno corporativoAfter Bosco Pharmaceutical’s acquisition of Zeta AG, the Bosco chairman is unsure whether to merge the two firms using only internal resources or accept the help of Deloitte Consulting. Deloitte advocates an overhaul of Bosco’s organizational structure to accommodate Zeta, a company one-fifth Bosco’s size. The chairman is uncertain whether to adopt Zeta’s worldwide product structure or whether Zeta should be required to conform to Bosco’s more ge...Desde 8,20 €
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Roma Victor: Europe's First Serial Acquirer
Bourgeois, L. J. III; Hoeber, HenningCaso DARDEN-BP-0551-EGobierno corporativoBesides adopting the tactics and types of arms and armor effectively used by its adversities, the Romans also incorporated superior intangibles such as tactical knowledge of their enemies. This case is used in Darden's "Post-Merger Acquisition" course elective to draw parallels to M & A strategies used by corporations today.Desde 8,20 €
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The CS Robinson–Ford Merger - Teaching Note
Bourgeois, L. J. III; Hammaker, Paul M.Nota del Instructor DARDEN-BP-0481TN-EGobierno corporativoTeaching note for product BP-0481Desde 0,00 €