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reMarkable: e-Writing the Future
Ofek, Elie; Hsu, CurtisCaso HBS-517018-EMarketingMagnus Wanberg is the creator of reMarkable, a breakthrough e-writer device set apart from similar products on the market by having solved the frustrating "slow ink" problem typically experienced on pen-based electronic devices, thus providing a "pen and paper" like experience. Moreover, the device allowed for the convenient and non-eye-straining reading of typical documents. Though enthusiastically received by several investors, there was still ...Desde 8,20 €
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CJ E&M: KCON Goes Global
Ofek, Elie; Norris, MichaelCaso HBS-517083-EMarketingIn January of 2017, CJ Entertainment & Media (E&M) proudly announced that it will be holding its first ever KCON in Mexico City just two months later. CJ Group Chairman Jay Lee and Vice Chairwoman Miky Lee are pleased at the progress that KCON, a Korean-oriented music and cultural convention, has made since its debut in LA in 2012. In the years since 2012, the event has been held every year in LA, and has recently also taken place in New York, To...Desde 8,20 €
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Laia Bertran (E): En Chicago: y yo qué hago
Bertran, Laia; Las Heras, Mireia; Chinchilla, NuriaCaso DPO-402Ética empresarial y Responsabilidad Social Corporativa, Liderazgo y Dirección de personasEl caso E presenta la situación de Laia en 2016, tras pasar casi un año en Estados Unidos, donde no ha estado trabajando, sino ayudando a Jordi y a toda la familia a aclimatarse a su nuevo destino. El caso finaliza con una serie de preguntas que Laia se plantea con respecto a su vida profesional.Desde 5,74 €
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Laia Bertran (E): In Chicago: So, What Do I Do
Bertran, Laia; Las Heras, Mireia; Chinchilla, NuriaCaso DPO-402-EÉtica empresarial y Responsabilidad Social Corporativa, Liderazgo y Dirección de personasCase E presents Laia's situation in 2016. At this point, she has spent almost a year in the United States, where, rather than working, her role has been to help Jordi and the rest of the family settle into their new life. The case ends with a series of questions Laia is asking herself about her professional future.Desde 5,74 €
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Olivia Baker Got an E-mail
Ruizalba, José Luis; Las Heras, Mireia; Chinchilla, NuriaCaso DPO-251-EIniciativa emprendedora, Liderazgo y Dirección de personasOlivia continues with her expansion plans, but she gives little regard to one of the members of her team, George Foster, who helped her at the beginning. Olivia has personalized her business too much, to the extent that she does not delegate and has all of the power, with the consequences this entails. She does not share responsibility with the rest of the team.Desde 8,20 €
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CJ E&M: Creating a K-Culture in the U.S., Teaching Note
Ofek, Elie; Norris, MichaelNota del Instructor HBS-516022-EMarketingThis teaching note is intented to help instructors with running a class discussion for the case "CJ E&M: Creating a K-Culture in the U.S.". It contains several areas of analysis and discussion that provide guidance to instructors on how to use the case in order to expose students to the topics of international marketing, leveraging event marketing as a form of communication (from organizer as well as sponsor perspectives), and devise a marketing ...Desde 0,00 €
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reMarkable: e-Writing the Future, Teaching Note
Ofek, ElieNota del Instructor HBS-519050-EMarketingTeaching note for case 517018.Desde 0,00 €
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Olivia Baker recibe un e-mail
Ruizalba, José Luis; Las Heras, Mireia; Chinchilla, NuriaCaso DPO-251Iniciativa emprendedora, Liderazgo y Dirección de personasOlivia sigue con sus planes de expansión, pero sin tener demasiado en cuenta a uno de los miembros de su equipo, George Foster, que fue el que la ayudó en sus inicios. Olivia ha personalizado demasiado su empresa, de forma que no delega y concentra en ella todo el poder, con las debidas consecuencias y sin dar protagonismo al resto del equipo.Desde 8,20 €
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CJ E&M: Creating a K-Culture in the U.S.
Ofek, Elie; Kim, Sang-Hoon; Norris, MichaelCaso HBS-515015-EMarketingBuoyed by the success of K-pop music and K-drama television shows in Asian countries, Jay Lee, Chairman of the South Korean conglomerate CJ Group, believed that the time was ripe for taking Korean cultural content to the West. One initiative, carried out by the Group's Entertainment & Media (E&M) division, was a daylong fan convention, called 'KCON' , that was held in Irvine CA in October 2012 and which featured various Korean cultural elements, ...Desde 8,20 €
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Forecasting the Adoption of E-books, Teaching Note
Ofek, ElieNota del Instructor HBS-508091-ETeaching Note for [505063].Desde 0,00 €