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A&M/Octone Records: All Rights or Nothing
Elberse, Anita; Ofek, Elie; Kelleher, CarenCaso HBS-511031-EMarketingIn April 2008, after successfully transitioning Octone Records to Universal Music Group and relaunching the label as A&M/Octone Records, president and chief executive officer James Diener is facing a new challenge. Diener and his executive team have trouble convincing a new, promising act, Paper Tongues, to join A&M/Octone on a so-called all-rights deal, which specified that the label would receive a percentage of all of the artist's revenue stre...Desde 8,20 €
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CJ E&M: KCON Goes Global
Ofek, Elie; Norris, MichaelCaso HBS-517083-EMarketingIn January of 2017, CJ Entertainment & Media (E&M) proudly announced that it will be holding its first ever KCON in Mexico City just two months later. CJ Group Chairman Jay Lee and Vice Chairwoman Miky Lee are pleased at the progress that KCON, a Korean-oriented music and cultural convention, has made since its debut in LA in 2012. In the years since 2012, the event has been held every year in LA, and has recently also taken place in New York, To...Desde 8,20 €
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CJ E&M: Creating a K-Culture in the U.S., Teaching Note
Ofek, Elie; Norris, MichaelNota del Instructor HBS-516022-EMarketingThis teaching note is intented to help instructors with running a class discussion for the case "CJ E&M: Creating a K-Culture in the U.S.". It contains several areas of analysis and discussion that provide guidance to instructors on how to use the case in order to expose students to the topics of international marketing, leveraging event marketing as a form of communication (from organizer as well as sponsor perspectives), and devise a marketing ...Desde 0,00 €
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CJ E&M: Creating a K-Culture in the U.S.
Ofek, Elie; Kim, Sang-Hoon; Norris, MichaelCaso HBS-515015-EMarketingBuoyed by the success of K-pop music and K-drama television shows in Asian countries, Jay Lee, Chairman of the South Korean conglomerate CJ Group, believed that the time was ripe for taking Korean cultural content to the West. One initiative, carried out by the Group's Entertainment & Media (E&M) division, was a daylong fan convention, called 'KCON' , that was held in Irvine CA in October 2012 and which featured various Korean cultural elements, ...Desde 8,20 €
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Valley Carriers (C): Restructuring the Governance of the Family Firm
Vanessa M. StrikeCaso IVEY-9B16M097-EDirección estratégica, Iniciativa emprendedoraThis is the third case in the Valley Carriers series, which also includes Valley Carriers (A): Establishing Status in a Family Business 9B16M095 and Valley Carriers (B): Working on Versus Working in the Business 9B16M096.Desde 5,74 €
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Valley Carriers (A), (B), and (C) - Teaching Note
Vanessa M. StrikeNota del Instructor IVEY-8B16M095-EDirección estratégicaTeaching note for products 9B16M095, 9B16M096, and 9B16M097.Desde 0,00 €
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Valley Carriers (A): Establishing Status in a Family Business
Vanessa M. StrikeCaso IVEY-9B16M095-EDirección estratégica, Iniciativa emprendedoraFor over five years, the third generation (G3) of Valley Pulp & Sawdust Carriers, Ltd.had been laying the foundation for the professionalization of the family firm. However, it was met with resistance from the second generation (G2). G3 had no ownership in the family business, and no true leadership role. At the management meetings, only four votes counted—the four votes of G2 members who were shareholders of the business. G3 members needed a com...Desde 8,20 €
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Valley Carriers (B): Working on Versus Working in the Business
Vanessa M. StrikeCaso IVEY-9B16M096-EDirección estratégica, Iniciativa emprendedoraThis is the second case in the Valley Carriers series, which also includes Valley Carriers (A): Establishing Status in a Family Business 9B16M095 and Valley Carriers (C): Restructuring the Governance of the Family Firm 9B16M097.Desde 5,74 €
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De Kuyper Royal Distillers: Three Centuries of Succession
Vanessa M. StrikeCaso IVEY-9B11M067-EDirección estratégica, Liderazgo y Dirección de personasDe Kuyper Royal Distillers was a 300-year-old family firm in the Netherlands and produced the largest variety of liqueurs in the world. The firm had always been owned and controlled by the De Kuyper family. In 2009, Bob de Kuyper, the 10th generation to own and run the firm, retired from his position as managing director and an outsider was brought in as the interim managing director. In January 2010, Marc de Kuyper, the eldest son of Bob de Kuyp...Desde 8,20 €
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To Mumbai with Love: Exiting the Family Firm - Teaching Note
Vanessa M. Strike; Alykhan AlidinaNota del Instructor IVEY-8B16M159-EDirección estratégicaTeaching note for product 9B16M159.Desde 0,00 €