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NatuRi Corporation
Higgins, Robert F.; Fuller, Virginia A.Caso HBS-807027-EFinanzasNatuRi Corp. was a start up, founded in 2005, aiming to manufacture a cholesterol-lowering drug made from the byproducts of rice bran oil production. With operations split between Chennai, India and Boston, Massachusetts, NatuRi faced several challenges, including securing funding for the organization. NatuRi had captured the attention of at least four potential investors willing to offer an investment. Its managers were challenged to weigh their...Desde 8,20 €
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U.S. Food and Drug Administration
Higgins, Robert F.; Hamermesh, Richard G.; Fuller, Virginia A.Caso HBS-807050-ELiderazgo y Dirección de personasDescribes the U.S. FDA with particular emphasis on its role in the development of new drugs, biologic products, and medical devices today. Provides context for the drug approval process by describing the FDA's history and organizational structure.Desde 8,20 €
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Odyssey Healthcare
Higgins, Robert F.; Fuller, Virginia A.; Raffat, UmerCaso HBS-809052-EIniciativa emprendedoraIn January 2001, Dick Burnham, CEO of Odyssey Healthcare, and Odyssey's Board of Directors were considering selling the hospice care company to a larger provider or making an initial public offering (IPO). With 38 hospice locations in 21 states, Odyssey had been providing care to the terminally ill since its first location opened in 1996. Since then, the company had grown rapidly through a series of acquisitions, development of new hospice locati...Desde 8,20 €
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Cómo gestionar las opiniones en Internet
Shanmugam, Ravi; Capizzani, Mario; McQuarrie, Edward F.; McIntyre, Shelby H.Artículo ART-2500MarketingEste artículo explora el funcionamiento de las webs de opiniones. Basándose en sus estudios de Yelp y otras plataformas, los autores esbozan el retrato de quienes publican reseñas online y las razones que les impulsan. En algunas de estas personas es palpable el deseo de tener audiencia, es decir, una cierta búsqueda de estatus. Se trata de un comportamiento emergente que tiene todos los visos de extenderse entre los usuarios de Internet. Por eso...Desde 8,20 €
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How to Make Online Reviews Work for You
Shanmugam, Ravi; Capizzani, Mario; McQuarrie, Edward F.; McIntyre, Shelby H.Artículo ART-2500-EMarketingThis article delves into the reviewsphere, and in particular the review site, Yelp. Based on the authors' studies of this and other such platforms, they build up a picture of who online reviewers are and what motivates them to write. They observe certain status-seeking behavior on the part of some online reviewers -- people who desire an audience, a readership, a public. This represents an emergent property of consumer behavior in an online world...Desde 8,20 €