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Out for Blood: Tyler Shultz and Theranos (E)
Harris, Jared D.; Agle, Bradley R.; Mead, Jenny; Scoville, JimmyCaso DARDEN-E-0440H4-EÉtica empresarial y Responsabilidad Social CorporativaIn early 2014, recent Stanford University graduate Tyler Shultz was in a quandary. He had been working at Theranos, a blood-diagnostic company founded by Elizabeth Holmes, a Stanford-dropout wunderkind, for almost a year. Shultz had learned enough about tDesde 5,74 €
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Vitamax Technologies
Guiu E.; Bertini, Marco; Nueno, José LuisCaso M-1139Marketing, Tecnologías de la informaciónCon la variación de su entorno competitivo, la empresa Vitamax ve amenazada su saludable posición en el mercado. Se analizan distintos aspectos de la empresa Vitamax Technologies: el incremento en el precio inicial de sus acciones al salir a bolsa; la amenaza de desintermediación; la baja conversión que tienen de suscriptores a clientes activos; y en general, la evolución de su modelo de negocios (buscan disminuir ventas de intermediación pura e ...Desde 8,20 €
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Out for Blood: Tyler Shultz and Theranos - Teaching note
Harris, Jared D.; Agle, Bradley R.; Mead, JennyNota del Instructor DARDEN-E-0440TN-EÉtica empresarial y Responsabilidad Social CorporativaTeaching note for product E-0441 and E-0442Desde 0,00 €
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Caprica Energy and Its Choices
Harris, Jared D.; Bodily, Samuel E.; Mead, Jenny; Adolphson, Donald; Carmack, Brad; Rogers, JamesCaso DARDEN-QA-0765-EAnálisis de decisionesJane Barrow, CEO of Caprica Energy, must recommend to the board which of three potential "unconventional" natural-gas development sites in different parts of the United States the company should pursue. The case takes place in January 2011, when the "low-hanging fruit" of natural-gas production in the United States had essentially been picked. All three of the potential sites (shale, coalbed methane, and tight sands) would require hydraulic fract...Desde 8,20 €
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The Black Rhino - Teaching Note
Freeman, R. Edward; Harris, Jared D.; Mead, Jenny; Cook, Sierra; Bailey, TrishaNota del Instructor DARDEN-E-0363TN-EÉtica empresarial y Responsabilidad Social CorporativaTeaching note for product E-0363Desde 0,00 €
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Evergreen Enhancement - Teaching Note
Harris, Jared D.; Mead, JennyNota del Instructor DARDEN-E-0381TN-EÉtica empresarial y Responsabilidad Social CorporativaTeaching note for product E-0381Desde 0,00 €
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GE Healthcare in India: An (Ultra)Sound Strategy? - Teaching Note
Harris, Jared D.; Mead, JennyNota del Instructor DARDEN-E-0337TN-EÉtica empresarial y Responsabilidad Social CorporativaTeaching note for product E-0337Desde 0,00 €
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Google and Internet Privacy (B)
Harris, Jared D.; Denoncour, Joan; Heffernan, Edward; Koranne, Rahul; Marxen, Jake; Neu, Thomas; Sundaresan, Narayanan; Bowie, Norman E.; Mead, JennyNota técnica DARDEN-E-0345-EÉtica empresarial y Responsabilidad Social CorporativaThis case begins with the resolution of the A case (disturbed by the office reaction to him, Patton resigns), and then discusses the privacy issues in the situation from a Utilitarian and a Kantian perspective.Desde 8,20 €
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Google and Internet Privacy (A)
Harris, Jared D.; Denoncour, Joan; Heffernan, Edward; Koranne, Rahul; Marxen, Jake; Neu, Thomas; Sundaresan, Narayanan; Bowie, Norman E.; Mead, JennyCaso DARDEN-E-0344-EÉtica empresarial y Responsabilidad Social CorporativaBased on their use of a shared computer and the Internet ads that keep popping up, two co-workers suspect that another co-worker is HIV-positive or has AIDS. Using this story platform, the case explores Internet marketing, especially the powerhouse search engine Google and how it tracks its users’ habits. The history of Google is chronicled, as well as the privacy issues that have mushroomed as the Internet and its technology have developed.Desde 8,20 €
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Lastminute.com (A)
Bertini, Marco; Nueno, José LuisCaso M-1115Marketing, Tecnologías de la informaciónSe analizan distintos aspectos de la empresa Lastminute.com: el incremento en el precio inicial de sus acciones al salir a bolsa; la amenaza de desintermediación; la baja conversión que tienen de subscriptores a clientes activos; y en general la evolución de su modelo de negocios (buscan disminuir ventas de intermediación pura e incrementar la provisión de servicios de valor añadido).Desde 8,20 €