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Lastminute.com (A)

By Bertini, Marco / Nueno, José Luis

Se analizan distintos aspectos de la empresa Lastminute.com: el incremento en el precio inicial de sus acciones al salir a bolsa; la amenaza de desintermediación; la baja conversión que tienen de subscriptores a clientes activos; y en general la evolución de su modelo de negocios (buscan disminuir ventas de intermediación pura e incrementar la provisión de servicios de valor añadido).

Collection: IESE (España)

Ref: M-1115

Format: PDF

Number of pages: 28

Publication Date: Feb 7, 2001

Language: Spanish, English

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Year: 2000

Geographic Setting: Reino Unido

Lastminute.com (A)

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Lastminute.com (A)

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