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Hindustan Unilever Mulls Over E-grocery Market Option
Sandeep Puri; Manjusha Subramanian; Abhinav GrandhiCaso IVEY-9B15A054-EDirección estratégica, MarketingThe prospect of online grocery (e-grocery) shopping has generated a substantial amount of interest. Many fast-moving consumer goods companies have entered this potential market, and Hindustan Unilever Limited (HUL) is contemplating building its own e-grocery platform. However, e-grocery firms have yet to develop a business model that can consistently deliver profits while also creating value for customers. HUL needs to assess the potential barrie...Desde 8,20 €
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Hindustan Unilever Mulls Over E-grocery Market Option (Spanish version)
Sandeep Puri; Manjusha Subramanian; Abhinav GrandhiCaso IVEY-9B15AS054Dirección estratégica, MarketingThe prospect of online grocery (e-grocery) shopping has generated a substantial amount of interest. Many fast-moving consumer goods companies have entered this potential market, and Hindustan Unilever Limited (HUL) is contemplating building its own e-grocery platform. However, e-grocery firms have yet to develop a business model that can consistently deliver profits while also creating value for customers. HUL needs to assess the potential barrie...Desde 8,20 €
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Procter & Gamble: Recall of Old Spice Deodorants
Siddhant Puri; Rameshwar Dubey; Sandeep Puri; Jayanthi RanjanCaso IVEY-W30794-EDirección estratégica, MarketingIn November 2021, Procter & Gamble Company (P&G)’s announcement regarding the recall of more than a dozen of its Old Spice and Secret aerosol deodorants and sprays over elevated levels of benzene threatened to damage their brand value. Considering that product recalls come at a cost and involve various phases, P&G need to assess how the recall will impact their brand value. As the Cincinnati, Ohio, multinational consumer goods corporation progres...Desde 8,20 €
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Baggout: Growing a Social Curation Start-Up
Safal Batra; Sandeep PuriCaso IVEY-9B16M086-EDirección estratégica, Iniciativa emprendedoraThe two co-founders of India’s online retail aggregator Baggout needed to come up with some ideas that would create new growth for their company. Baggout’s e-shopping website had been operational for two and a half years, and during that time, the start-up had enjoyed considerable success in the highly competitive and rapidly growing online retail market. The two partners wanted to establish a strategic growth plan for the upcoming year in 2016, ...Desde 8,20 €
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Econet Wireless Zimbabwe - Teaching Note
Mitchell, Jordan; Velamuri, RamaNota del Instructor ET-2-EIniciativa emprendedoraNote prepared as an aid to instructors in the classroom use of cases E-62-E, E-63-E and E-66-E (Econet Wireless Zimbabwe A, B, C).Desde 0,00 €
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Mittal Steel: The Making of the World's Largest Steel Company (A) and (B) - Teaching Note
Mitchell, Jordan; Velamuri, RamaNota del Instructor ET-6-EIniciativa emprendedoraThis teaching note was made as an aid in class for cases E-82-E and E-83-E.Desde 0,00 €
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Alacrity Housing Chennai - Teaching Note
Mitchell, Jordan; Velamuri, RamaNota del Instructor ET-3-EIniciativa emprendedoraNote prepared as an aid to instructors in the classroom use of cases E-69-E and E-70-E, Alacrity Housing Chennai (A) and (B).Desde 0,00 €
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Rx Pharmacy: Physical versus Online Options
Sandeep Puri; Siddhant PuriCaso IVEY-9B16M115-EDirección estratégicaIn May 2015, Alankit Life Care Limited was concerned about the future of Rx Pharmacy, its online pharmacy retail venture. The company had both a physical and an online platform for Rx Pharmacy, but the physical stores were not doing well due to aggressive marketing strategies adopted by competitors. Government regulations also presented a threat to the future of the online pharmacy. Rx Pharmacy was targeting a customer base of 50,000 customers an...Desde 8,20 €
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Naturhouse - Teaching Note
Mitchell, Jordan; Velamuri, RamaNota del Instructor ET-4-EIniciativa emprendedoraNote prepared as an aid to instructors in the classroom use of case E-65-E Naturhouse.Desde 0,00 €
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Infosys Technologies: Powered by Intellect, Driven by Values - Teaching Note
Mitchell, Jordan; Velamuri, RamaNota del Instructor ET-5-EÉtica empresarial y Responsabilidad Social Corporativa, Iniciativa emprendedoraThis teaching note was made as an aid in class for case E-81-E: Infosys Technologies: Powered by Intellect, Driven by Values.Desde 0,00 €