Baggout: Growing a Social Curation Start-Up

Description

The two co-founders of India’s online retail aggregator Baggout needed to come up with some ideas that would create new growth for their company. Baggout’s e-shopping website had been operational for two and a half years, and during that time, the start-up had enjoyed considerable success in the highly competitive and rapidly growing online retail market. The two partners wanted to establish a strategic growth plan for the upcoming year in 2016, but they knew they would first have to address some important questions if they hoped to identify ways to capture a larger share of the digital marketspace: What technical and digital capabilities would Baggout need for success in the future? What were the possible scalability issues for Baggout? What marketing strategies could the company implement to ensure increased adoption of the Baggout mobile application?

Learning Objective

·To engage students in the strategy-making process of new ventures ·To elicit the major and typical challenges that start-ups face ·To equip students to make difficult decisions that are instrumental in deciding the fate of start-ups ·To understand the synergies between operational challenges and growth strategy ·To explore the key environmental forces that determine the strategy of start-ups

Keywords

E-Commerce e-retailing online retailing retail aggregator