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Camper: la imaginación no es cara
Mitchell, Jordan; Velamuri, RamaCaso E-105Iniciativa emprendedoraCamper es una de las marcas más conocidas dentro y fuera del país. A lo largo de sus 30 años de historia, a Camper se le conoce por sus innovadores diseños, cercanía a la subcontratación de manufactura y por el diseño interior de sus tiendas. A partir de 2005 se enfrenta a una creciente competencia por parte de multinacionales como Nike. Los alumnos tendrán que entender cómo Camper ha incorporado la creatividad e imaginación a su negocio y qué es...Desde 8,20 €
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Enso Española, S.A. (B)
Miller, Paddy; Velamuri, RamaCaso FH-651-ELiderazgo y Dirección de personasAfter the drastic measures taken by the Finn, Juha Korppi-Tommola, a new general manager is appointed to run Enso. Not only is his style quite different to the first general manager but he focuses his attention on a different set of priorities.Desde 5,74 €
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Enso Española, S.A. (A)
Miller, Paddy; Velamuri, RamaCaso FH-650-ELiderazgo y Dirección de personasA general manager is appointed to turn around a division that has consistently shown loses over a period of 20 years. His action is dramatic as he sets about implementing drastic measures. At the end of his two and a half year contract he finds that his contract is not to be renewed.Desde 8,20 €
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Econet Wireless Zimbabwe (C)
Velamuri, RamaCaso E-66-EIniciativa emprendedoraEconet Wireless Zimbabwe (C) is the epilogue of cases A and B. In this case, students get information on how Econet has evolved up to 2004.Desde 5,74 €
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Infosys Technologies: Powered by Intellect, Driven by Values
Mitchell, Jordan; Velamuri, RamaCaso E-81-EÉtica empresarial y Responsabilidad Social Corporativa, Iniciativa emprendedoraThis case documents the evolution of Infosys Technologies from its humble beginnings in 1981 to its position in 2004 as one of the most admired companies in India, with revenues exceeding US$ 1 billion, profits of US$ 270 million (CAGR in revenues and profits of approximately 60% over the past 10 years), and a workforce of more than 25,000 employees. The case focuses on the values of the founders, and the extent to which these values have allowed...Desde 8,20 €
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Alacrity Housing Chennai (A)
Velamuri, RamaCaso E-69-EIniciativa emprendedoraThe case describes the values-based management of Alacrity Housing, a construction company founded by Amol Karnad. The company takes a firm stand against corrupt practices, and achieves market leadership in a very short space of time.Desde 8,20 €
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Naturhouse
Velamuri, RamaCaso E-65-EIniciativa emprendedoraThe case discusses the evolution of the Kiluva Group of companies from 1986 to 2003. In particular, the case focuses on how the entrepreneur Félix Revuelta developed the business model for franchising the Naturhouse concept of outlets for dietary food supplements. The firm experiences explosive growth, especially between 1997 and 2003, and Revuelta faces several challenges in taking the firm from 35 million Euros in revenues to over 100 million E...Desde 8,20 €
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Econet Wireless Zimbabwe (B)
Velamuri, RamaCaso E-63-EIniciativa emprendedoraThe case documents the events after the Zimbabwean government is ordered by the High Court to issue a license to Econet to set up a mobile telecommunications network. Econet achieves market leadership based largely on 1) the goodwill accumulated with stakeholders over the previous five years during which it has fought a bitter battle with the government for a license; and 2) a series of innovations it introduces.Desde 5,74 €
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Econet Wireless Zimbabwe (A)
Velamuri, RamaCaso E-62-EIniciativa emprendedoraThe case outlines the difficulties faced by Strive Masiyiwa in his quest to operate a mobile telecommunications network in Zimbabwe. He refuses to indulge in corrupt practices to get the license to operate the network. He fights the government in the High Court and Supreme Court when it places obstacles in his path. The case highlights the support he receives from many people who are attracted by his ethical values.Desde 8,20 €
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Mittal Steel: The Making of the World's Largest Steel Company (B)
Mitchell, Jordan; Velamuri, RamaCaso E-83-EIniciativa emprendedoraCase (B) provides data on two other Indian steel companies: 150 year old Tata Steel and the government-owned Steel Authority of India Limited. Allows the instructor to contrast the entrepreneurial strategy of Mittal with a more administratively focused strategy in these two companies.Desde 5,74 €