Naturhouse
The case discusses the evolution of the Kiluva Group of companies from 1986 to 2003. In particular, the case focuses on how the entrepreneur Félix Revuelta developed the business model for franchising the Naturhouse concept of outlets for dietary food supplements. The firm experiences explosive growth, especially between 1997 and 2003, and Revuelta faces several challenges in taking the firm from 35 million Euros in revenues to over 100 million Euros over the next five years.
Collection: IESE (España)
Ref: E-65-E
Format: PDF
Number of pages: 12
Publication Date: Mar 15, 2004
Review date: Apr 29, 2009
What material is included in this case:
Description
The case discusses the evolution of the Kiluva Group of companies from 1986 to 2003. In particular, the case focuses on how the entrepreneur Félix Revuelta developed the business model for franchising the Naturhouse concept of outlets for dietary food supplements. The firm experiences explosive growth, especially between 1997 and 2003, and Revuelta faces several challenges in taking the firm from 35 million Euros in revenues to over 100 million Euros over the next five years.
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Year: 1986-2003
Geographic Setting: Spain
Industry Setting: Distribution, consumer goods, equipments and warehousing
Learning Objective
This case discusses how to develop the franchise model.
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