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Pompeii Brand
Serrano, Alejandro; Martínez de Albéniz, VictorCaso P-1194-EServicios y operacionesA start-up that sells barely 5 million euros worth of mid- to high-end sneakers a year (mainly in Spain) and must expand in Europe considers how to organize its structure of suppliers to improve its productive efficiency without falling victim to the cost of excess inventories. Part of the production comes from two suppliers in Spain and the rest from one in China. The company is also considering starting to work with a new supplier in Turkey. St...Desde 8,20 €
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E-Commerce Analytics for CPG Firms (A): Estimating Sales
Israeli, Ayelet; Lisitsyn, Fedor TedCaso HBS-521078-EMarketingThe E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations for sales and marketing tactics. In a series of exercises, students address different data chDesde 8,20 €
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E-Commerce Analytics for CPG Firms(C): Free Delivery Terms
Israeli, Ayelet; Lisitsyn, Fedor TedCaso HBS-521080-EMarketingThe E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations for sales and marketing tactics. In a series of exercises, students address different data chDesde 5,74 €
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E-Commerce Analytics for CPG Firms (B): Optimizing Assortment for a New Retailer
Israeli, Ayelet; Lisitsyn, Fedor TedCaso HBS-521079-EMarketingThe E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations for sales and marketing tactics. In a series of exercises, students address different data chDesde 5,74 €
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THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)
Avery, Jill; Israeli, Ayelet; von Maur, EmmaCaso HBS-521070-EMarketingTHE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women's fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on her style preferences, size, and budget. When a woman downloaded THE YES app, she embarked upon an interactive shopping journey that leveraged a fun, easy, gamified user experience ...Desde 8,20 €
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Fiore di Zucca
Serrano, Alejandro; Calvo, EduardCaso P-1183Servicios y operacionesFiore di Zucca era uno de los principales fabricantes italianos de vegetales listos para consumir. Francesco Ferrati, el director de Operaciones, revisaba los resultados operativos de la nueva política de producción, que implicaba no esperar a recibir pedidos de los clientes. Estaba satisfecho con la mejora del tiempo de respuesta a los clientes; sin embargo, el inventario había aumentado tanto que uno de los almacenes de productos terminados cas...Desde 8,20 €
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THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI), Teaching Note
Israeli, Ayelet; Avery, JillNota del Instructor HBS-521097-EMarketingTeaching note for case 521070.Desde 0,00 €
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HCM Hospital: Invest to Grow?
Serrano, Alejandro; Lago Esteban, AlejandroCaso P-1202-EServicios y operacionesThe case describes a decision faced by Rafael Hernández, CEO of HCM Group, who has to decide whether to make a case to the board of directors supporting the expansion of the premises of HCM Hospital. If the expansion goes ahead, an actionable plan should be presented, including new activities to be carried out by the hospital. If the plan is not supported or some external factor prevents its deployment, a plan B is needed to rationalize the way s...Desde 8,20 €
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Suppliers Selection at Pepsico Europe
Serrano, Alejandro; Nadjia Gassner; Humberto Pardi; Girbal, AlbertCaso P-1190-EServicios y operacionesIn 2018, Pepsico is considering adding a new supplier of CO2 to its manufacturing process in Eastern European plants. The new supplier offers a very competitive price, but other key aspects, such as reliability, service level, etc. should be carefully pondered before making a decision. Also, adding a new supplier implies removing one of the extant ones. Which one should be removed? The proposal made by Migdalski, head of purchasing in Eastern Eur...Desde 8,20 €
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Suppliers Selection at Pepsico Europe (Portuguese Version, Brazil)
Serrano, Alejandro; Nadjia Gassner; Humberto Pardi; Girbal Puig, AlbertCaso P-1190-PBServicios y operacionesIn 2018, Pepsico is considering adding a new supplier of CO2 to its manufacturing process in Eastern European plants. The new supplier offers a very competitive price, but other key aspects, such as reliability, service level, etc. should be carefully pondered before making a decision. Also, adding a new supplier implies removing one of the extant ones. Which one should be removed? The proposal made by Migdalski, head of purchasing in Eastern Eur...Desde 8,20 €