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Moore Medical Corp. (Spanish version)
McAfee, Andrew; Bounds, GregoryCaso HBS-606S13Servicios y operacionesMoore Medical is a medium-sized distributor of medical supplies to practitioners, such as podiatrists and emergency medical technicians. At the time of the case, it has relied on traditional customer channels such as catalogs, phones, and faxes to communicate product offerings, promotions, and availability, and to take orders. It is now attempting to shift to a "bricks and clicks" distributor with a strong Internet presence. It has already made s...Desde 8,20 €
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Web 2.0 and the Emergence of Emergence: A History, Explanation, and Definition of New Collaborative Internet Tools
McAfee, AndrewCapítulo de Libro HBS-5575BC-EWeb 2.0-the new set of technologies that has appeared over the past few years on the Internet-is not mere "hype," nor is it of interest only to e-tailers and other Internet companies. Rather, it is extremely relevant to all organizations that want to bring people together into communities that generate useful information and knowledge and solve problems effectively. But far too many organizations don't know where to start, or even what tools are ...Desde 8,20 €
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Leading Transformation
Immelt, Jeffrey R.; Gulati, Ranjay; Prokesch, StevenArtículo HBS-R1705B-EDuring his 16 years as CEO, Jeffrey Immelt engineered a radical makeover of GE, repositioning the firm as a digital industrial company looking to define the future of the internet of things. In the main Spotlight article, he shares what he learned about leading a giant organization through massive changes. There are several lessons: (1) Be disciplined. This means nesting initiatives within one another and staying away from new ideas that don't fi...Desde 8,20 €
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Micromax: Scaling the Largest Indian Mobile Handset Company
Gulati, Ranjay; Tahilyani, Rachna; DeSantola, AliciaCaso HBS-415034-ELiderazgo y Dirección de personasIt is January 2014 and Rahul Sharma, cofounder of Micromax Informatics (Micromax), the largest Indian mobile handset company, is preparing for an emergency conference call with his private equity investors. In the last six years, Micromax had grown its annual product revenues from $54M to over $1B. Unfortunately, it was difficult for the founding team to keep up with Micromax's rapid growth, triggering a series of missteps in 2010 that brought th...Desde 8,20 €
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Mastering the Three Worlds of Information Technology (Spanish version)
McAfee, AndrewArtículo HBS-R0611JTecnologías de la informaciónThey must help choose technologies, using an inside-out approach that keeps the true needs of the business in mind; smooth the adoption of those technologies, taking into account that they may encounter strong resistance; and encourage their exploitation by leveraging already standardized data and work flows. What's most important, though, is that they look beyond the individual IT projects they select to the broader picture of how IT is likely ...Desde 8,20 €
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Leading Transformation (Spanish version)
Immelt, Jeffrey R.; Gulati, Ranjay; Prokesch, StevenArtículo HBS-R1705BDirección estratégica(1) Be disciplined. This means nesting initiatives within one another and staying away from new ideas that don't fit. (2) Soak. Effective leaders don't instantly react to emerging trends; they read, contemplate, and listen until they believe to their cores that the world is profoundly changing. (3) Make it existential. Every time Immelt drove a big change, he treated it as if it were life or death. (4) Be all in. You can't regard a transformatio...Desde 8,20 €
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GE's Global Growth Experiment (Spanish Version)
Gulati, RanjayArtículo HBS-S17052Conocimiento y comunicaciónDurante sus 16 años como CEO, Jeffrey Immelt diseñado un cambio de imagen radical de GE, el reposicionamiento de la empresa como una empresa industrial digitales mirando para definir el futuro de la Internet de las cosas. En el artículo principal de Spotlight, que comparte lo que aprendió sobre dirigir una organización gigante a través de cambios masivos. Hay varias clases: (1) Ser disciplinado. Este medio de anidación iniciativas dentro de la ot...Desde 8,20 €
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How to Execute on the Promise of Customer Focus (Spanish version)
Gulati, RanjayArtículo HBS-R0705Finformation sharing, division of labor, and decision making. Sometimes this involves replacing traditional silos with customer-focused ones, but more often it entails transcending existing boundaries. JLL has experimented with both approaches. Cooperation. Customer-centric companies, such as Cisco Systems, develop metrics for customer satisfaction and incentives that reward customer-focused cooperation. Most also shake up the power structure so ...Desde 8,20 €
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Cambrian House
Coles, Peter A.; Lakhani, Karim R.; McAfee, AndrewCaso HBS-608016-ECambrian House builds internet-based products and services by relying entirely on its user community for all aspects of its innovation and new product development process. Users suggest ideas for new products and services and also participate in a monthly voting process to select the best ideas. The company is now considering the deployment of a prediction market to deepen user involvement and commitment in its innovation; however, it is not sure...Desde 8,20 €
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Wikipedia (B)
McAfee, AndrewCaso HBS-608066-EDirección estratégicaSupplements the (A) case. An abstract is not available for this product.Desde 5,74 €