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Office Depot E-Business (Abridged)
Venkataraman, S.; Bodily, Samuel E.; Cross, Tom; Chatterjee, SayanCaso DARDEN-BP-0524-EGobierno corporativoThis case is an excellent illustration of offline/online integration. Office Depot used its supply chain, systems integration, and existing offline channel strengths to overcome competitive online threats from pure Internet players and other office-products-category players. Students get to consider the critical strategic options for overall strategy, pricing, product line, promotion, and business integration.Desde 8,20 €
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The Pelayo Family Plays Roulette
Bodily, Samuel E.; Pfeifer, Phillip E.; Baucells, ManelCaso DARDEN-QA-0850-EAnálisis de decisionesThe Pelayo family has been studying roulette wheels and collecting data on tens of thousands of spins. Now the Pelayos have identified a wheel that they want to bet on, which has six numbers that have a 1/30 probability of winning instead of 1/37. They have staked EUR1,000 on this wheel. The question is: How much should they bet in order to have the most capital after 200 rounds? Log utility is used to compare alternatives and find an optimal bet...Desde 8,20 €
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E-Cigarettes: The Wild, Wild West
Farris, Paul W.; Wicks, Andrew C.; Mead, Jenny; Abbott, KatherineCaso DARDEN-M-0876-EMarketingIn 2014, tobacco giant Reynolds American Inc. (RAI) had to confront the rapidly evolving global tobacco industry landscape. E-cigarettes, once considered a fad, were becoming increasingly popular. Facing uncharted territory, tobacco companies were uncertain about how to most successfully enter this market and how to do so rapidly.Desde 8,20 €
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E-Cigarettes: The Wild, Wild West - Teaching Note
Farris, Paul W.; Wicks, Andrew C.; Mead, JennyNota del Instructor DARDEN-M-0876TN-EMarketingTeaching note for product M-0876Desde 0,00 €
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Marketing a Pure Play E-Tailer: Historical Emporium Inc.
Farris, Paul W.; Yemen, GerryCaso DARDEN-M-0901-EMarketingThe material in this case provides customer data that were available to the case protagonists to make data-driven decisions. From their garage to a 16,000-square-foot warehouse and office in San Jose, California, Chris and Alicia Allen built a business, Historical Emporium Inc. (HEI) that generated nearly $8 million in sales in 2015. They both had previously worked in the technology field. In true techie fashion, the pair continually thought abou...Desde 8,20 €
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Marketing a Pure Play E-Tailer: Historical Emporium Inc. - Teaching Note
Farris, Paul W.; Metz, Joshua; Yemen, GerryNota del Instructor DARDEN-M-0901TN-EMarketingTeaching note for product M-0901Desde 0,00 €
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Darden's Luckiest Student 2008
Pfeifer, Phillip E.; Bodily, Samuel E.Caso DARDEN-QA-0717-EAnálisis de decisionesThe case describes a three-factor, full-factorial experiment run in conjunction with the Darden's Luckiest Student event of 2008. Prior to identifying Darden's Luckiest, all 300 first-year students made binding decisions between varying amounts of cash and the opportunity to select one of two identical briefcases. One briefcase contained $18,750; the other contained $0. Students are asked to analyze the results of the experiment and draw conclusi...Desde 8,20 €
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The Pelayo Family Plays Roulette - Teaching note
Bodily, Samuel E.; Pfeifer, Phillip E.; Baucells, ManelNota del Instructor DARDEN-QA-0850TN-EAnálisis de decisionesTeaching note for product QA-0850Desde 0,00 €
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The Pelayo Family Plays Roulette: The Prequel
Pfeifer, Phillip E.; Bodily, Samuel E.; Baucells, ManelCaso DARDEN-QA-0847-EAnálisis de decisionesThe case presents data from 70,340 spins of four roulette wheels: three of which are real ("imperfect") and one of which is simulated ("perfect"). The challenge posed is to identify which of the four is the simulated wheel. After weeks spent recording spin results at their local casino, the members of the Pelayo family think they have identified three imperfect wheels. Before they start betting, they want to be certain that the three wheels they ...Desde 8,20 €
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Petrosupra Exploration
Bodily, Samuel E.Caso DARDEN-QA-0839-EAnálisis de decisionesWilford Marshall is preparing recommendations to Petrosupra Exploration (Petrosupra), an independent oil and gas company, regarding a drilling project in Lafourche Parish, Louisiana, on the Gulf Coast. This was an opportunity to take over Coyote Oil's drilling rights and drill within a year. If oil was found, two years following that, Petrosupra would have the additional opportunity to initiate enhanced recovery, which could provide an additional...Desde 8,20 €