Office Depot E-Business (Abridged)

This case is an excellent illustration of offline/online integration. Office Depot used its supply chain, systems integration, and existing offline channel strengths to overcome competitive online threats from pure Internet players and other office-products-category players. Students get to consider the critical strategic options for overall strategy, pricing, product line, promotion, and business integration.

Collection: Darden University of Virginia (USA)
Ref: DARDEN-BP-0524-E
Format: PDF
Number of pages: 11
Publication Date: Jan 21, 2009
Language: English

What material is included in this case:

Other supplements

Description

This case is an excellent illustration of offline/online integration. Office Depot used its supply chain, systems integration, and existing offline channel strengths to overcome competitive online threats from pure Internet players and other office-products-category players. Students get to consider the critical strategic options for overall strategy, pricing, product line, promotion, and business integration.
Read more
Industry Setting: Technology

Office Depot E-Business (Abridged)

Options of use
Number of copies
- +
As low as €8.20

Are you interested in this product?

Add it to your favourites so that your institution can purchase it.
You'll be able to order once your profile has been validated.
Add to wishlist

Leave your rating

"Office Depot E-Business (Abridged)"