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C&F Consulting, Inc.
Alison Konrad; Ken MarkCaso IVEY-9B14C024-ELiderazgo y Dirección de personasIn July 2009, C&F Consulting, Inc., based in Toronto, sends a team of five brand strategists to work with a client in China on marketing and advertising for a car brand specific to the North American market. The team, consisting of four men and one woman, often meet for dinner after their day’s work, which consists of conducting a crash course in North American-style marketing for the Chinese client’s cohort of new recruits. The woman feels that ...Desde 8,20 €
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Barnes & Noble: Managing the E-Book Revolution
MacCormack, Alan; Dunn, Brian Kimball; Kemerer, Chris F.Caso HBS-613073-EServicios y operacionesThe case describes competition in the market for E-Books, and Barnes & Noble's Strategy in this industry. As a traditional retailer, B&N was challenged by the introduction of digital technologies that allow books to be published, distributed and sold to consumers electronically. New competitors like Amazon and Apple attacked the traditional industry structure, creating many uncertainties over the long term viability of traditional retailers. Amid...Desde 8,20 €
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Barnes & Noble: Managing the E-Book Revolution, Teaching Note
MacCormack, Alan; Dunn, Brian Kimball; Kemerer, Chris F.Nota del Instructor HBS-614040-EServicios y operacionesTeaching Note for 613073.Desde 0,00 €
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Research In Motion: The Mobile OS Platform War, Teaching Note
MacCormack, Alan; Dunn, Brian; Kemerer, Chris F.Nota del Instructor HBS-614041-ETeaching Note for 613001.Desde 0,00 €
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Research In Motion: The Mobile OS Platform War
MacCormack, Alan; Dunn, Brian; Kemerer, Chris F.Caso HBS-613001-EConocimiento y comunicaciónThe case describes competition in the market for smartphones in the US, and the position of one player, Research in Motion (RIM) who manufacture the popular Blackberry line of products. Early in 2011, RIM is in trouble. Its stock price has plummeted, amidst poor business results, and its future as an independent company is in doubt. A new Chief Executive Officer, Thorsten Heins, must decide how to position the company for the future. The case all...Desde 8,20 €
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Forrest & Faneuil
Alison Konrad; Victor ShawCaso IVEY-9B13C026-ELiderazgo y Dirección de personasIn 2012, an investment banking summer intern in the head office of a leading international financial institution has received some stellar reviews. His manager hints that as long the intern keeps up the good work, his full-time return offer is all but guaranteed. However, the 120-hour work weeks would deprive him of any opportunity to spend time with his family. He must choose between taking advantage of the organization’s Summer Intern Mobility ...Desde 8,20 €
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Marimekko
Alison Konrad; Jordan MitchellCaso IVEY-9B06C014-EDirección estratégica, Liderazgo y Dirección de personasKirsti Paakkanen has achieved a celebrity status in Finland for her enigmatic leadership of the Finnish design company Marimekko. Purchasing the company in a state of near bankruptcy in 1991, Paakkanen took several actions to restore profitability and realize growth. As of 2006, the company has sales of $64 million (of which 80 per cent are from Finland) and net profits of $8.4 million. Over the last few years, Paakkanen and her team have focused...Desde 8,20 €
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Sophia Tannis: Life Choices (B)
Alison Konrad; Kanina BlanchardCaso IVEY-9B15M102-EDirección estratégicaSupplement to case A 9B15M101.Desde 5,74 €
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Three Cases on Workplace Mistreatment
Karen Harlos; Alison Konrad; Lucas MonzaniCaso IVEY-9B20C041-EDirección estratégica, Liderazgo y Dirección de personasIn the first of three mini-cases on workplace mistreatment, "Casual Fridays Gone Wrong," the vice-president of compliance for a collections company faced the dilemma of how to deal with a complaint about a manager's racist comments. In the second mini-casDesde 8,20 €
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Managing Romance in the Office
Lisa A. Mainiero; Alison KonradCaso IVEY-9B11C014-ELiderazgo y Dirección de personasOffice romance has challenged sexual norms at work. Under the prevailing norms 40 years ago, a workplace affair meant a semi-clandestine liaison between a male executive (married or unmarried) and a female secretary or low-level assistant. Over the past few decades, sexual norms have become more flexible, and office romances are more likely to be out in the open. This case provides six real-life examples of office romance. In each case, students ...Desde 8,20 €