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Redes sociales: únete a la conversación
Armelini, Guillermo; Káganer, Evgeny; Soumitra, Dutta; Vaast, Emmanuelle; Vaccaro, Antonino; Villanueva Galobart, JuliánDossier DOS-9Dirección estratégica, Ética empresarial y Responsabilidad Social Corporativa, Marketing, Tecnologías de la informaciónEmpleados, clientes y competidores ya están hablando en las redes. ¿Qué se puede hacer para no quedarse fuera de juego?Desde 15,00 €
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Social Media: Are You in the Conversation?
Armelini, Guillermo; Káganer, Evgeny; Soumitra, Dutta; Vaast, Emmanuelle; Vaccaro, Antonino; Villanueva, JulianDossier DOS-9-EDirección estratégica, Ética empresarial y Responsabilidad Social Corporativa, Marketing, Tecnologías de la informaciónThese are the issues you need to be discussing - because your customers and competitors are already talking.Desde 15,00 €
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The Vespa "Special" 50 cc (A): Buyer
Vaccaro, AntoninoCaso NEG-32-EAnálisis de decisiones, Ética empresarial y Responsabilidad Social CorporativaA person wants to sell a motorbike, a Vespa 50 cc produced in 1967. It is a very rare and beautiful scooter, but it has an engine that is not original and different from what is reported in the documentation. The seller is aware that even a professional mechanic would find it difficult to spot such an anomaly in the Vespa. The negotiation between the seller and the potential buyer might be affected by the disclosure of such critical information.Desde 8,20 €
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The Vespa "Special" 50 cc (B): Seller
Vaccaro, AntoninoCaso NEG-33-EAnálisis de decisiones, Ética empresarial y Responsabilidad Social CorporativaA person wants to sell a motorbike, a Vespa 50 cc produced in 1967. It is a very rare and beautiful scooter, but it has an engine that is not original and different from what is reported in the documentation. The seller is aware that even a professional mechanic would find it difficult to spot such an anomaly in the Vespa. The negotiation between the seller and the potential buyer might be affected by the disclosure of such critical information.Desde 5,74 €
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The Vespa "Special" 50 cc - Teaching Note
Vaccaro, AntoninoNota del Instructor NEGT-9-EAnálisis de decisiones, Ética empresarial y Responsabilidad Social CorporativaYou tried delaying it for more than two years but three months ago you realized it was time to sell your Vespa Special 50 cc. (see Photo 1.) Family reasons are compelling you to do it. You have a maximum of 30 days and then you will have to move to another house in Barcelona, Spain. That Vespa can't be part of the move. The scooter you love so much is a model produced in 1967 and is in perfect conditions. You received it as a gift almost 30 years...Desde 0,00 €
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Jeffrey Skilling, Bernie Madoff the Monster & the Other Smartest Guys of the Room - Teaching Note
Vaccaro, Antonino; Ramus, TommasoNota del Instructor BET-9-EÉtica empresarial y Responsabilidad Social Corporativa, Liderazgo y Dirección de personasThe case "Jeffrey Skilling, Bernie Madoff & the Other Smartest Guys in the Room" presents two micro cases that describe some critical situations associated with the bankruptcies of Enron and Bernard L. Madoff Investment Securities in 2001 and 2008, respectively. The first micro case focuses on factors affecting the behavior of Arthur Andersen's managers and employees in the Enron scandal, while the second micro case describes variables leading th...Desde 0,00 €
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United Breaks Guitars
Vaccaro, Antonino; Ramus, TommasoCaso BE-202-EConocimiento y comunicación, Ética empresarial y Responsabilidad Social Corporativa, Servicios y operacionesUnited Continental Holdings, generally referred to as United for short, is one of the largest airlines in the world. Although it has its headquarters in Chicago (Illinois, United States), it operates nine different hubs, the other eight being Denver, Guam, Houston, Los Angeles, Newark (New Jersey), San Francisco, Tokyo (Japan) and Washington D.C. Like many companies in the transport sector, United claims: ?Our goal is to make every flight a posit...Desde 8,20 €
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Make Way for the Chief Integrity Officer
Aznar, Enrique; Vaccaro, AntoninoArtículo ART-2790-EÉtica empresarial y Responsabilidad Social Corporativa, Liderazgo y Dirección de personasToday, corporate compliance is more important than ever. However, compliance officers cannot be expected to carry the whole weight of corporate responsibility on their shoulders. The authors discuss the main compliance challenges faced by managers today. To address those challenges, they propose the creation of a new senior executive profile: the Chief Integrity Officer. This person would support the CEO and the board in shaping the corporate cul...Desde 8,20 €
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Del director de cumplimiento normativo al de integridad
Aznar, Enrique; Vaccaro, AntoninoArtículo ART-2790Ética empresarial y Responsabilidad Social Corporativa, Liderazgo y Dirección de personasEl cumplimiento normativo es más importante que nunca para la empresa. Pero el peso de esta carga debe repartirse por toda la organización, no puede recaer exclusivamente en el responsable de cumplimiento (chief compliance officer). El CEO y el consejo de administración deben ser los principales abanderados de la integridad. Para abordar los principales retos en esta materia, los autores proponen transformar la figura del director de cumpl...Desde 8,20 €
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El proyecto Indego Africa (A): Génesis y lanzamiento de una empresa social competitiva
Plana Olías, Alicia; Vaccaro, Antonino; Ramus, TommasoCaso BE-203Ética empresarial y Responsabilidad Social Corporativa, Iniciativa emprendedoraMatt Mitro, un abogado especializado en finanzas de proyectos de un bufete internacional, y su padre, Tom Mitro, fundaron Indego Africa (Indego es un acrónimo de independencia, desarrollo y gobierno) el 21 de junio de 2007. Constituida como entidad sin ánimo de lucro en Texas pero centrada en África, su misión era empoderar económicamente a las mujeres de Ruanda. Matt optó por este tipo de persona jurídica para subrayar la misión social de la org...Desde 8,20 €