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Redes sociales: únete a la conversación

Armelini, Guillermo ; Káganer, Evgeny ; Soumitra, Dutta ; Vaast, Emmanuelle ; Vaccaro, Antonino ; Villanueva Galobart, Julián

Business Ethics and Corporate Social Responsibility, Information Technologies, Marketing, Strategy

Spanish , English

Reference: DOS-9
Number of pages: 33
Publication Date: Jun 14, 2011
Source: IESE (España)
Type of Document: Dossier

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Description

Empleados, clientes y competidores ya están hablando en las redes. ¿Qué se puede hacer para no quedarse fuera de juego?

Keywords

Redes