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Caesars Entertainment: CodeGreen
Serafeim, George; Eccles, Robert G.; Clay, Tiffany A.Caso HBS-111115-EConocimiento y comunicaciónThe case describes the development of Caesar's sustainability initiative program, the effect of the initiative on employee engagement and motivation, and on customer satisfaction.Desde 8,20 €
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Innovation at the Boston Consulting Group
Eccles, Robert G.; Narayandas, Das; Rossano, PenelopeCaso HBS-313137-ELiderazgo y Dirección de personasThis case is about how the Boston Consulting Group has approached innovation from its founding to the present day. It discusses the role of the firm's talent market and client market in developing these innovations.Desde 8,20 €
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Publish or Protect? (Spanish version)
Shih, Willy; Chai, SenCaso HBS-615S15Servicios y operacionesShould they patent inventions coming out of their manufacturing process development work, should they keep them as trade secrets, or should they publish them so that they would go into the public domain and nobody else could patent them? They wish to preserve their freedom to practice, but they are very concerned about competitors' ability to benefit from LEGO Group's R&D investments or alternately interfere with its freedom to operate.Desde 8,20 €
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Managing Creativity at Shanghai Tang
Chua, Roy Y. J.; Eccles, Robert G.Caso HBS-410018-ELiderazgo y Dirección de personasShanghai Tang is a luxury brand that focuses on Chinese-inspired fashion, accessories, and home decoration products. In Fall 2008, amidst a growing global economic crisis, Raphael Ie Masne, executive chairman of Shanghai Tang, had to decide what to do with the recently vacant creative director position. Did Shanghai Tang need to hire a new creative director at this uncertain economic time? Or could he take on the role of the creative director him...Desde 8,20 €
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The LEGO Group: Publish or Protect
Shih, Willy; Chai, SenCaso HBS-613079-EServicios y operacionesSenior managers at the LEGO Group are faced with a quandary: Should they patent inventions coming out of their manufacturing process development work, should they keep them as trade secrets, or should they publish them so that they would go into the public domain and nobody else could patent them? They wish to preserve their freedom to practice, but they are very concerned about competitors' ability to benefit from LEGO Group's R&D investments or...Desde 8,20 €
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Two Brattle Center: A Mental-Health Clinic in Search of a Viable Operating Model
Eccles, Robert G.Caso HBS-408103-ETwo Brattle Center (TBC) is a struggling for-profit private mental health clinic based in Harvard Square. Its founder, Dr. Joan Wheelis, is a nationally recognized practicing psychiatrist who has developed outpatient treatment programs based on Dialectical Behavior Therapy (DBT) for patients with borderline personality disorder (BPD). These patients, typically adolescent girls and young women, struggle with emotional crises and are prone to destr...Desde 8,20 €