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Publish or Protect? (Spanish version)
Shih, Willy; Chai, SenCaso HBS-615S15Servicios y operacionesShould they patent inventions coming out of their manufacturing process development work, should they keep them as trade secrets, or should they publish them so that they would go into the public domain and nobody else could patent them? They wish to preserve their freedom to practice, but they are very concerned about competitors' ability to benefit from LEGO Group's R&D investments or alternately interfere with its freedom to operate.Desde 8,20 €
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Gas Natural Fenosa (A): La misión del dircom en una fusión: La comunicación como una herramienta estratégica al servicio de la empresa
Pin Arboledas, José Ramón; Bel Mallén, Ignacio; Paniagua Granados, Francisco JavierCaso DPO-322Conocimiento y comunicación, Liderazgo y Dirección de personasEl consejo de dirección de Gas Natural ha de hacer frente a algunas decisiones estratégicas con motivo de que la adquisición de una empresa del sector pueda llevarse a cabo con éxito y no fracase, como pasó con otras antiguas aventuras de la compañía. Para ello, el director de Comunicación de Gas Natural se plantea qué puede hacer en favor de este proyecto.Desde 8,20 €
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The LEGO Group: Publish or Protect
Shih, Willy; Chai, SenCaso HBS-613079-EServicios y operacionesSenior managers at the LEGO Group are faced with a quandary: Should they patent inventions coming out of their manufacturing process development work, should they keep them as trade secrets, or should they publish them so that they would go into the public domain and nobody else could patent them? They wish to preserve their freedom to practice, but they are very concerned about competitors' ability to benefit from LEGO Group's R&D investments or...Desde 8,20 €
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Gas Natural Fenosa (A): The Role of Communications in a Merger: Using communications as a atrategic tool for the benefit of the company
Pin Arboledas, José Ramón; Bel Mallén, Ignacio; Paniagua Granados, Francisco JavierCaso DPO-322-EConocimiento y comunicación, Liderazgo y Dirección de personasThe Board of Directors at Gas Natural is facing some strategic decisions that will determine whether their acquisition of a company in the sector will be successful or whether it will fail, as has happened with some of the company's ventures in the past. Gas Natural's managing director of Communications is deliberating what he can do to help the project along.Desde 8,20 €
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Aena: The Air Traffic Controller Crisis
Villanueva, Julian; Bel Mallén, Ignacio; Paniagua Granados, Francisco JavierCaso M-1271-EConocimiento y comunicaciónThe long weekend of the Constitution is the last of several long weekends throughout the year in Spain before the Christmas holidays. In 2010, it fell between December 3 and 8, and it will always be remembered in Spain for the "air traffic controller crisis." It was a weekend when heavy air traffic was expected. All Spaniards turned to the media - TV, radio, online newspapers and social networks - to keep abreast of minute-by-minute developments ...Desde 8,20 €