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BASF: Co-Creating Innovation (A)
Rangan, V. Kasturi; Billaud, Emilie; Dessain, VincentCaso HBS-517073-EIn 2016, BASF's Chief Executive Officer and Chief Technology Officer reflected on the co-creation innovation program started almost 18 months ago as part of BASF's 150th anniversary celebration. 500 project ideas had been created, of which 100 had already moved to the company's conventional R&D funnel. 34 had been short-listed for further consideration. At least 10, if not more of these projects would receive "landmark" funding running at an aver...Desde 8,20 €
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BlackRock (C): Integrating BGI
Gulati, Ranjay; Rivkin, Jan W.; Sesia, AldoCaso HBS-717406-EDirección estratégicaThis (C) case is a supplement to HBS case no. 717-404 "BlackRock (A): Selling the Systems?"Desde 5,74 €
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Reinventing Brainlab
Herzlinger, Regina E.; Dessain, Vincent; Misztal, KarolCaso HBS-313069-EDirección estratégicaThe management of Germany's Brainlab AG, a leading provider of software-driven oncology and surgery solutions, needs to evaluate strategic options for proceeding without an exclusive hardware partner in its most profitable business segment.Desde 8,20 €
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FX Risk Hedging at EADS
Kester, W. Carl; Dessain, Vincent; Misztal, KarolCaso HBS-213080-EFinanzasIn 2008, EADS, the European aerospace group that owns Airbus, was faced with the decision of how best to hedge a large and growing mismatch between its dollar revenues and its euro manufacturing costs. Specifically, the company needed to decide if it woulDesde 8,20 €
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Math Tools for Strategists
Khanna, Tarun; Rivkin, Jan W.Caso HBS-718477-EDirección estratégicaGreat strategists rely heavily on numbers as they go about their work. This note offers an overview of the highbrow and lowbrow quantitative tools that individuals commonly encounter during strategy courses and in actual strategy work. The note focuses especially on simple calculations that often produce important insights.Desde 8,20 €
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The Low-Cost Carrier Threat (Spanish version)
Rivkin, Jan W.; Therivel, LaurentCaso HBS-707S02Dirección estratégicaThe Low-Cost Carrier Threat' case, the top management of Delta Air Lines must decide how to respond to the threat posed by low-cost carriers such as Southwest and JetBlue. Among the options considered is the launch of a low-cost subsidiary by Delta itself. Prior efforts to launch a low-cost subsidiary, by Delta and by other full-service airlines, have failed. Can Delta devise a better response?Desde 8,20 €
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Microsoft's Search
Rivkin, Jan W.; Van Den Steen, EricCaso HBS-709461-EDirección estratégicaIn 2008, executives at Microsoft must decide how to compete against Google in the market for Internet search and advertising. The case describes how Microsoft has responded to a set of competitive threats in the past; how Google has gained a dominant position in Internet search and advertising; and what Microsoft has done so far in its as-yet-unsuccessful effort to catch up with Google. The case then challenges students to construct a strategy th...Desde 8,20 €
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Hedging Currency Risks at AIFS (Spanish version)
Desai, Mihir A.; Sjoman, Anders; Dessain, VincentCaso HBS-209S05FinanzasThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). The American Institute for Foreign Studies (AIFS) organizes study abroad programs and cultural exchanges for American students. The firm's revenues are mainly in U.S. dollars, but most of its costs are in eurodollars and British pounds. The company's controllers review the hedging activities of AIFS. A...Desde 8,20 €