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Applying Data Science and Analytics at P&G
Datar, Srikant M.; Mehta, Sarah; Hamilton, PaulCaso HBS-121006-ETecnologías de la informaciónSet in December 2019, this case explores how P&G has applied data science and analytics to cut costs and improve outcomes across its business units. The case provides an overview of P&G's approach to data management and governance, and reviews the challenDesde 8,20 €
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Data Science at Target
Datar, Srikant M.; Bowler, Caitlin N.Caso HBS-118016-EContabilidad y controlParitosh Desai joined Target.com in 2013 as VP of Business Intelligence, Analytics & Testing to explore how the retailer could use its relatively small but thriving e-commerce arm to drive sales and win customers. The case explores the technological and oDesde 8,20 €
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Data Science at Target (Spanish version)
Datar, Srikant M.; Bowler, Caitlin N.Caso HBS-120S21Contabilidad y controlParitosh Desai joined Target.com in 2013 as VP of Business Intelligence, Analytics & Testing to explore how the retailer could use its relatively small but thriving e-commerce arm to drive sales and win customers. The case explores the technological and organizational challenges Desai faced and the trade offs he considered in his four-year journey to develop the larger retail business into a data science organization.Desde 8,20 €
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Commonwealth Bank of Australia: Unbanklike Experimentation
Buell, Ryan W.; John, Leslie K.Caso HBS-619018-EServicios y operacionesIn August 2017, Commonwealth Bank of Australia was looking for ways to differentiate itself from competing banks, and was also trying to improve the financial wellbeing of its customers. One domain where this was particularly relevant was in its bank-issued credit card business, where customers routinely selected cards that although profitable for the bank could be a poor fit for customers' needs - leading to low satisfaction scores, cancellation...Desde 8,20 €
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INSEAD, Teaching Note
Datar, Srikant M.; Garvin, David A.Nota del Instructor HBS-310085-ETeaching Note for [308009].Desde 0,00 €
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Babcom: Opening Doors
Buell, Ryan W.; Margolis, Joshua D.; Eiran, MargotCaso HBS-418026-ELiderazgo y Dirección de personasDesde 8,20 €
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AARP Foundation (B)
Datar, Srikant M.; Epstein, Marc J.; Leonard, Herman B.; Goodwin, Thomas F.Caso HBS-107052-EDirección estratégicaSupplements the (A) case.Desde 5,74 €
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Visualizing Data & Effective Communication
Datar, Srikant M.; Bowler, Caitlin N.Caso HBS-118114-EContabilidad y controlDesde 8,20 €
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Philips' Connected Baby Bottle
Lal, Rajiv; Datar, Srikant M.; Bowler, Caitlin N.Caso HBS-519020-EMarketingDesde 8,20 €
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Managing Service Operations
Buell, Ryan W.Nota del Instructor HBS-620090-EServicios y operacionesDesde 0,00 €