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La Dinámica de la Competencia en los Videojuegos Caseros (E): El Auge del 3DO y Juegos de 32 Bits
Coughlan, Peter J.Caso HBS-703S29Dirección estratégicaDescribe el lanzamiento de la innovadora compañía de videojuegos en casa, 3DO, que había desarrollado un sistema innovador que ofrece procesamiento de 32 bits y el software de CD-ROM. Examina la dinámica competitiva en la industria de los videojuegos en casa desde 1970 en el nuevo milenio.Desde 5,74 €
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The Qingdao International Beer Festival - Teaching Note
Su Liu; Alex Beamish; Hailing LiuNota del Instructor IVEY-8B20M081-EDirección estratégicaTeaching note for product 9B20M081.Desde 0,00 €
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The Qingdao International Beer Festival
Su Liu; Alex Beamish; Hailing LiuCaso IVEY-9B20M081-EDirección estratégicaHolding a massive beer festival brought the Chinese city of Qingdao and Tsingtao Beer Co. Ltd., China’s most famous beer brand, direct economic benefits and public awareness. However, through the Qingdao International Beer Festival—a natural advertising opportunity—foreign beers benefited as well. To date, Chinese beer brands held less than half of the high-end Chinese beer market. China levied no tariffs on beer imports, which increased the mark...Desde 8,20 €
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Online Piracy: Jaywalking or Theft
Alex Beamish; Paul W. BeamishCaso IVEY-9B09C018-ELiderazgo y Dirección de personas, Servicios y operaciones, Tecnologías de la informaciónIn September 2009, Brian Lee purchased a computer game developed by a major company and, like other customers, he was experiencing difficulty running it. The source of the problems was a highly restrictive system of digital rights management (DRM), which, while more or less universally disliked, was causing serious technical problems for a minority of users. Lee began to share his experience on the company's message board and was engaging in a de...Desde 8,20 €
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The Pearl Industry: Is There a Market Opportunity - Teaching Note
Liu Su; Alex Beamish; Paul Beamish; Mila BojicNota del Instructor IVEY-8B18M165-EDirección estratégicaTeaching note for product 9B18M165.Desde 0,00 €
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From BoysTown to yourtown: Rebranding an Iconic Australian Charity - Teaching Note
Vishal Mehrotra; Alex BeamishNota del Instructor IVEY-8B20A083-EMarketingTeaching note for product 9B20A038.Desde 0,00 €
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Shanghai Euclid Printing Machine Co.: Navigating through Layoffs and Closure - Teaching Note
Huiwei Cai; Wansi Chen; Vanessa Hasse; Alex BeamishNota del Instructor IVEY-8B19M051-EDirección estratégicaTeaching note for product 9B19M051.Desde 0,00 €
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The Pearl Industry: Is There a Market Opportunity
Liu Su; Alex Beamish; Paul Beamish; Mila BojicCaso IVEY-9B18M165-EDirección estratégica, Iniciativa emprendedoraIn May 2018, a China-born entrepreneur living in Canada was at a seaside market in Qingdao, China, inspecting inexpensive pearls. She wondered whether pearls presented a good market opportunity in the West. At markets in China, she consistently found cultured pearls that would cost far more in Canada. This experience led her to wonder whether or not it was feasible to sell pearls on a wholesale basis in Canada, or perhaps through one of many reta...Desde 8,20 €
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Domino’s Pizza Japan: Fortressing or Market Expansion? - Teaching Note
Paul W. Beamish; Colette Southam; Alex BeamishNota del Instructor IVEY-8B21M028-EDirección estratégica, MarketingTeaching note for product 9B21M028.Desde 0,00 €
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Hayco: Moving Manufacturing to the Caribbean, Mexico, or Central America - Teaching Note
Paul W. Beamish; Colette Southam; Alex BeamishNota del Instructor IVEY-W33564-EDirección estratégicaTeaching note for product #W33563.Desde 0,00 €