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Keroche (E): Considering Additional Capacity
Casadesus-Masanell, Ramon; Armerding, Pippa TubmanCaso HBS-720394-EDirección estratégicaThis case describes Keroche's growth after entering the beer business in 2008. Although the company was operating at full capacity and not able to fulfill all of its orders, Tabitha Karanja had set a goal of growing Keroche's share of the Kenyan beer market from slightly over 1% to 20%. In 2010, Tabitha Karanja had invested US$2.5 million in a PET bottling line to increase capacity of Keroche's vodka drinks. However, in 2010, the government had p...Desde 5,74 €
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KITEA (E): IKEA's Opening Day
Casadesus-Masanell, Ramon; Yucaoglu, GamzeCaso HBS-719422-EDirección estratégicaThe case opens in 2016 as Amine Benkirane, CEO of the furniture retailer KITEA, observes KITEA's dormant sales on the day IKEA opens its first store in Morocco. It then provides information on IKEA's Morocco store, as well as a detailed pricing comparison between IKEA products in Morocco and elsewhere and similar products sold by KITEA. The case then asks whether KITEA had any chance to compete with IKEA under the current circumstances, taking in...Desde 5,74 €
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Merging Esso Iceland and Bilanaust (E)
Gerard Seijts; Ken MarkCaso IVEY-9B10C020-EDirección estratégica, Liderazgo y Dirección de personasBy the end of 2007, Hermann Gudmundsson (the chief executive officer of N1) created from the merger between Esso Iceland and Bilanaust) was focused on building trust within his organization. By involving employees in decision-making, N1 had received valuable suggestions on effective business operations. But Gudmundsson had noted a lack of chemistry between employees of the two former firms, and thought that a stumbling block to better relations w...Desde 5,74 €
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Airbus frente a Boeing (E): 2001
Casadesus-Masanell, RamonCaso HBS-708S05Conocimiento y comunicaciónComplementa el caso (A). Para maximizar su eficacia, los casos de color deben imprimirse en color. Un resumen no está disponible para este producto.Desde 5,74 €
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Tracy Edwards and Maiden (E): Southern Ocean Decision
Tracy Edwards; Gerard Seijts; Ann C. FrostCaso IVEY-9B21C024-EIniciativa emprendedora, Liderazgo y Dirección de personasSupplement for product 9B21C020.Desde 5,74 €
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WWF y Greenpeace: dos estrategias para salvar el océano Ártico
Mitchell, Jordan; Sastre Boquet, Isaac; Vroom, Godefridus Johannes Theodorus; Casadesus-Masanell, RamonCaso SM-1677Dirección estratégicaEste caso describe las dos ONG ecologistas más importantes: WWF y Greenpeace. Presenta los enfoques dispares que tienen estas organizaciones respecto a la protección del océano Ártico. Y pregunta hasta qué punto las dos ONG, que tienen objetivos similares pero estrategias diferentes, deberían colaborar. Finalista del premio Financial Times Responsible Business Education Awards, 2022.Desde 8,20 €
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Tracy Edwards and Maiden (A), (B), (C), (D), (E), & (F) - Teaching Note
Gerard Seijts; Tracy Edwards; Ann C. FrostNota del Instructor IVEY-8B21C020-EIniciativa emprendedora, Liderazgo y Dirección de personasTeaching note for product 9B21C020.Desde 0,00 €
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Airbus vs. Boeing: (A), (B), (C), (D), (E), and (F), Teaching Note
Casadesus-Masanell, Ramon; Voigt, Erich Alexander; Mitchell, JordanNota del Instructor HBS-710405-EDirección estratégicaTeaching Note for [707447], [707448], [707449]. [707450], [707451], and [707452].Desde 0,00 €
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WWF and Greenpeace: Two Strategies to Save the Arctic Ocean
Mitchell, Jordan; Sastre Boquet, Isaac; Vroom, Govert; Casadesus-Masanell, RamonCaso SM-1677-EDirección estratégicaThis case describes the two leading environmental NGOs: WWF and Greenpeace. It discusses these organizations' different approaches to the preservation of the Arctic Ocean. It asks to what extent these two organizations, with very similar goals but very different strategies, should collaborate. Shortlisted for the The Financial Times Responsible Business Education Awards, 2022.Desde 8,20 €
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Competir mediante modelos de negocio (C): Interdependencia, interacción táctica e interacción estratégica
Casadesus-Masanell, Ramon; Ricart Costa, Joan EnricCaso HBS-711S24Dirección estratégicaDesde 5,74 €