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Trek-ation - Teaching Note
Parmar, Bidhan L.; Mead, JennyNota del Instructor DARDEN-E-0412TN-EÉtica empresarial y Responsabilidad Social CorporativaTeaching note for product E-0412Desde 0,00 €
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Facebook (A) and (B) - Teaching Note
Freeman, R. Edward; Parmar, Bidhan L.; Mead, JennyNota del Instructor DARDEN-E-0318TN-EÉtica empresarial y Responsabilidad Social CorporativaTeaching note for product E-0318Desde 0,00 €
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Fiddler Livestock Company - Teaching Note
Parmar, Bidhan L.; Antonacci, Claudia; Mead, JennyNota del Instructor DARDEN-E-0379TN-EÉtica empresarial y Responsabilidad Social CorporativaTeaching note for product E-0379Desde 0,00 €
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The Evolution of a Practitioner to Leadership (B)
Parmar, Bidhan L.; Cohen, Will; Mead, JennyCaso DARDEN-E-0464Ética empresarial y Responsabilidad Social CorporativaThis case, which follows up on "The Evolution of a Practitioner to Leadership (A)" (UVA-E-0463Desde 5,74 €
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The Evolution of a Practitioner to Leadership (B)
Parmar, Bidhan L.; Cohen, Will; Mead, JennyCaso DARDEN-E-0464-EÉtica empresarial y Responsabilidad Social CorporativaThis case, which follows up on "The Evolution of a Practitioner to Leadership (A)" (UVA-E-0463Desde 5,74 €
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Going Social: Durex in China
Piskorski, Mikolaj Jan; Smith, AaronCaso HBS-714430-EDirección estratégicaWhen Reckitt Benckiser (RB), a leading consumer goods company, first entered China, it encountered significant challenges. RB's strategy relied on selling high margin products supported by cost-effective advertising and distribution, but the highly competitive Chinese market made it hard to sustain high margins, inflated television advertising rates made marketing expensive, and an inefficient distribution system increased costs further. In 2010,...Desde 8,20 €
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Social Strategy at American Express
Piskorski, Mikolaj Jan; Chen, DavidCaso HBS-712447-EDirección estratégicaAmerican Express has developed a number of strategic partnerships with Facebook, Foursquare and Twitter to improve their card members experience and lower its customer acquisition cost. The case details the history of these partnerships, examines American Express' own social platforms, and talks about American Express' future plans in the realm of social strategy. It then presents students with two options related to Amex's future options and ask...Desde 8,20 €
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Social Strategy at Nike
Piskorski, Mikolaj Jan; Johnson, RyanCaso HBS-712484-EDirección estratégicaNike, which first started experimenting with social media and networking in 2004, has been consistently reducing its spending on traditional advertising. Yet, Nike has not pulled back on its overall marketing budget, instead opting to focus on "nontraditional" advertising through new mediums. In doing so, the team hoped to build online communities to foster a closer relationship with its consumers. By 2012 Nike had committed to a social strategy ...Desde 8,20 €
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Recruiting: Additional Vignettes - Teaching note
Parmar, Bidhan L.; Mead, JennyNota del Instructor DARDEN-E-0417TN-EÉtica empresarial y Responsabilidad Social CorporativaDesde 0,00 €
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Ethical Product Design Framework
Leiner, Benjamin; Parmar, Bidhan L.Nota técnica DARDEN-E-0502-EÉtica empresarial y Responsabilidad Social CorporativaTechnologists, particularly product managers, do not make design choices in a vacuum. Often, they have quantitative objectives they hope to achieve as part of their quarterly goals. But purely pursuing those objectives without considering risks to various stakeholders—for example, erosion of users' attention or users becoming politically radicalized—may result in considerable harm for not only the product's users but also for the organization. Th...Desde 8,20 €