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Case

Social Strategy at American Express

By Piskorski, Mikolaj Jan / Chen, David

American Express has developed a number of strategic partnerships with Facebook, Foursquare and Twitter to improve their card members experience and lower its customer acquisition cost. The case details the history of these partnerships, examines American Express' own social platforms, and talks about American Express' future plans in the realm of social strategy. It then presents students with two options related to Amex's future options and asks them to pick one.

Collection: HBSP (USA)

Ref: HBS-712447-E

Format: PDF

Number of pages: 24

Publication Date: Apr 12, 2012

Language: English

Review date: Mar 15, 2013

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Description

Year: 2011

Geographic Setting: United States

Industry Setting: Credit cards; Online retail; Web services; E-commerce; Information services

Social Strategy at American Express

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Social Strategy at American Express

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