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LinkedIn (C)
Piskorski, Mikolaj Jan; Smith, AaronCaso HBS-714414-EDirección estratégicaDesde 5,74 €
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Kelly Solar - Teaching Note
Lipson, Marc L.; Bodily, Samuel E.; Lichtendahl, Kenneth C. Jr.Nota del Instructor DARDEN-F-1614TN-EFinanzasTeaching note for product F-1614Desde 0,00 €
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Kelly Solar
Bodily, Samuel E.; Lipson, Marc L.; Lichtendahl, Kenneth C. Jr.Caso DARDEN-F-1614-EFinanzasA small start-up company must make additional investments to maximize its firm value. But the company owner will not make this investment unless she can renegotiate outstanding debt claims. Solving this "debt overhang" problem through negotiation is the focus of the case. In this context, students are exposed to a variety of issues: the nature of financial claims, bargaining and negotiation fundamentals, and agency costs of debt.Desde 8,20 €
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Nordgold: All-In Sustaining Costs
Lipson, Marc L.Caso DARDEN-C-2412-EContabilidad y controlUnderstanding the economics of gold mining had always been a challenge. Gold mines were long-lived assets that required substantial capital investments both to identify and gain access to mineral ore for future processing and to sustain output over the life of a mine. A typical investor might have looked at annual operating margins alone, ignoring these capital outlays, and set unrealistic return expectations. When firms fell short of these expec...Desde 8,20 €
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Going Social: Durex in China
Piskorski, Mikolaj Jan; Smith, AaronCaso HBS-714430-EDirección estratégicaWhen Reckitt Benckiser (RB), a leading consumer goods company, first entered China, it encountered significant challenges. RB's strategy relied on selling high margin products supported by cost-effective advertising and distribution, but the highly competitive Chinese market made it hard to sustain high margins, inflated television advertising rates made marketing expensive, and an inefficient distribution system increased costs further. In 2010,...Desde 8,20 €
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Panera Bread Company (Spanish version)
Lipson, Marc L.Caso DARDEN-F-1827FinanzasTraducción al español de la versión del 3 de septiembre de 2009 del caso UVA-F-1575. Al finalizar el año 2007, Panera Bread Company se enfrentó un nuevo desafío. Hasta la fecha, se había basado en ganancias retenidas e infusiones menores de capital para financiar sus operaciones. Pero una disminución de los márgenes limitaría el financiamiento futuro de fondos generados internamente. Para complicar las cosas el precio de sus acciones estaba en mí...Desde 8,20 €
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Social Strategy at American Express
Piskorski, Mikolaj Jan; Chen, DavidCaso HBS-712447-EDirección estratégicaAmerican Express has developed a number of strategic partnerships with Facebook, Foursquare and Twitter to improve their card members experience and lower its customer acquisition cost. The case details the history of these partnerships, examines American Express' own social platforms, and talks about American Express' future plans in the realm of social strategy. It then presents students with two options related to Amex's future options and ask...Desde 8,20 €
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Social Strategy at Nike
Piskorski, Mikolaj Jan; Johnson, RyanCaso HBS-712484-EDirección estratégicaNike, which first started experimenting with social media and networking in 2004, has been consistently reducing its spending on traditional advertising. Yet, Nike has not pulled back on its overall marketing budget, instead opting to focus on "nontraditional" advertising through new mediums. In doing so, the team hoped to build online communities to foster a closer relationship with its consumers. By 2012 Nike had committed to a social strategy ...Desde 8,20 €
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Yammer (B)
Piskorski, Mikolaj Jan; Smith, AaronCaso HBS-713483-EDirección estratégicaSupplement to Yammer (A), case 712-494.Desde 5,74 €
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Meetup, Teaching Note
Piskorski, Mikolaj JanNota del Instructor HBS-713486-EDirección estratégicaTeaching Note for 710408Desde 0,00 €