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Going Social: Durex in China
Piskorski, Mikolaj Jan; Smith, AaronCaso HBS-714430-EDirección estratégicaWhen Reckitt Benckiser (RB), a leading consumer goods company, first entered China, it encountered significant challenges. RB's strategy relied on selling high margin products supported by cost-effective advertising and distribution, but the highly competitive Chinese market made it hard to sustain high margins, inflated television advertising rates made marketing expensive, and an inefficient distribution system increased costs further. In 2010,...Desde 8,20 €
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Social Strategy at American Express
Piskorski, Mikolaj Jan; Chen, DavidCaso HBS-712447-EDirección estratégicaAmerican Express has developed a number of strategic partnerships with Facebook, Foursquare and Twitter to improve their card members experience and lower its customer acquisition cost. The case details the history of these partnerships, examines American Express' own social platforms, and talks about American Express' future plans in the realm of social strategy. It then presents students with two options related to Amex's future options and ask...Desde 8,20 €
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Social Strategy at Nike
Piskorski, Mikolaj Jan; Johnson, RyanCaso HBS-712484-EDirección estratégicaNike, which first started experimenting with social media and networking in 2004, has been consistently reducing its spending on traditional advertising. Yet, Nike has not pulled back on its overall marketing budget, instead opting to focus on "nontraditional" advertising through new mediums. In doing so, the team hoped to build online communities to foster a closer relationship with its consumers. By 2012 Nike had committed to a social strategy ...Desde 8,20 €
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Yammer (B)
Piskorski, Mikolaj Jan; Smith, AaronCaso HBS-713483-EDirección estratégicaSupplement to Yammer (A), case 712-494.Desde 5,74 €
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Meetup, Teaching Note
Piskorski, Mikolaj JanNota del Instructor HBS-713486-EDirección estratégicaTeaching Note for 710408Desde 0,00 €
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Espresso House
de Santiago, Rafael; Carreras, Julián; Palaniswami, Ramesh; Vilà, JenniferCaso AD-390-EAnálisis de decisiones, Finanzas, Iniciativa emprendedoraThe financial attractiveness of branded coffee shops attracted investments from the private equity industry in 2005. The case analyzes how Palamon Capital Partners, a private equity firm, used quantitative analysis to assess the risk of a 5-year growth investment in Espresso House, a branded coffee shop chain in Sweden.Desde 8,20 €
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LinkedIn (C)
Piskorski, Mikolaj Jan; Smith, AaronCaso HBS-714414-EDirección estratégicaDesde 5,74 €
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Bundesautobahnen Group
de Santiago, Rafael; García Centenera, Iñigo; Izquierdo, DavidCaso AD-367-EAnálisis de decisionesBundesautobahnen Group, a German construction company, has won a public tender to build (the first stretch of) a freewayan expressway between Berlin and Bremen, with a budget of 170 million of euros. The company neededs to optimize the costs, matching the estimates offered in the tender and improving the project's margin. One of the most important stages was the optimization of the earthwork along the route.Desde 8,20 €
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Zynga (B)
Piskorski, Mikolaj Jan; Smith, AaronCaso HBS-713502-EDirección estratégicaSupplement for case 710464Desde 5,74 €
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Continuous Discounting
de Santiago, RafaelNota técnica ADN-285-EAnálisis de decisiones, FinanzasThis technical note discusses how discounting works when it is done for periods shorter than a yearDesde 8,20 €