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Coral Divers Resort
Paul W. Beamish; Kent E. Neupert; Andreas SchotterCaso IVEY-9B08M041-EDirección estratégica, Iniciativa emprendedoraThe owner of a small scuba diving operation in the Bahamas is reassessing his strategic direction in the light of declining revenues. Among the changes being considered are shark diving, family diving, exit, and shifting operations to another Caribbean location. These options are not easily combined, nor are they subtle. The case is intended to provide a work-out on the relationship between strategy, organization and performance, and how changes ...Desde 8,20 €
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ING Insurance Asia/Pacific
Rod E. White; Paul W. Beamish; Andreas SchotterCaso IVEY-9B06M083-EDirección estratégicaThe new chief executive officer (CEO) of ING Insurance Asia/Pacific wants to improve the regional operation of the company. ING Group was a global financial services company of Dutch origin with more than 150 years of experience. As part of ING International, ING Insurance Asia/Pacific was responsible for life insurance and asset/wealth management activities throughout the region. The company was doing well, but the new CEO believed that there we...Desde 8,20 €
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Research in Motion: Managing Explosive Growth
Rod E. White; Paul W. Beamish; Daina MazutisCaso IVEY-9B08M046-EDirección estratégicaResearch in Motion (RIM) is a high technology firm that is experiencing explosive sales growth. David Yach, chief technology officer for software at RIM, has received notice of an impending meeting with the co-chief executive officer regarding his research and development (R&D) expenditures. Although RIM, makers of the very popular BlackBerry, spent almost $360 million in R&D in 2007, this number was low compared to its largest competitors, both ...Desde 8,20 €
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ING Insurance Asia/Pacific (Spanish version)
Rod E. White; Paul W. Beamish; Andreas SchotterCaso IVEY-9B06MS083Dirección estratégicaThe new chief executive officer (CEO) of ING Insurance Asia/Pacific wants to improve the regional operation of the company. ING Group was a global financial services company of Dutch origin with more than 150 years of experience. As part of ING International, ING Insurance Asia/Pacific was responsible for life insurance and asset/wealth management activities throughout the region. The company was doing well, but the new CEO believed that there we...Desde 8,20 €
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Going Social: Durex in China
Piskorski, Mikolaj Jan; Smith, AaronCaso HBS-714430-EDirección estratégicaWhen Reckitt Benckiser (RB), a leading consumer goods company, first entered China, it encountered significant challenges. RB's strategy relied on selling high margin products supported by cost-effective advertising and distribution, but the highly competitive Chinese market made it hard to sustain high margins, inflated television advertising rates made marketing expensive, and an inefficient distribution system increased costs further. In 2010,...Desde 8,20 €
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Palliser Furniture Ltd.: The China Question (Spanish version)
Paul W. Beamish; Jing'an TangCaso IVEY-9B04MS05Dirección estratégicaPalliser es la compania mueblera en segundo lugar mas grande de Canada. La compania tiene instalaciones de produccion en Canada, Mexico e Indonesia, y experimentado con el corte y la costura del cuero en China. La compania esta mirando mas lejos l'ampliacion de la relacion con China. Desde que Palliser instalo una planta en Mexico, la compania habia hecho frente a la presion competitiva de aumento de Asia, especialmente de China. El presidente de...Desde 8,20 €
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Supply Chain Collaboration at JD.com
Yinan Qi; Paul W. Beamish; Xin Li; Ke GongCaso IVEY-9B21D009-EDirección estratégica, Servicios y operacionesAt the November 2019 Open Day conference, the vice-president of JD.com shared his understanding of the role that supplier collaboration played in an uncertain environment. Through 15 years of fast growth, JD.com had become the largest business-to-consumer platform in China with more than 30,000 suppliers. Using a boundless retail strategy, JD.com had to build a seamless channel from supplier to customer, which required a close look at how to coll...Desde 8,20 €
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Social Strategy at American Express
Piskorski, Mikolaj Jan; Chen, DavidCaso HBS-712447-EDirección estratégicaAmerican Express has developed a number of strategic partnerships with Facebook, Foursquare and Twitter to improve their card members experience and lower its customer acquisition cost. The case details the history of these partnerships, examines American Express' own social platforms, and talks about American Express' future plans in the realm of social strategy. It then presents students with two options related to Amex's future options and ask...Desde 8,20 €
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Social Strategy at Nike
Piskorski, Mikolaj Jan; Johnson, RyanCaso HBS-712484-EDirección estratégicaNike, which first started experimenting with social media and networking in 2004, has been consistently reducing its spending on traditional advertising. Yet, Nike has not pulled back on its overall marketing budget, instead opting to focus on "nontraditional" advertising through new mediums. In doing so, the team hoped to build online communities to foster a closer relationship with its consumers. By 2012 Nike had committed to a social strategy ...Desde 8,20 €
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Yammer (B)
Piskorski, Mikolaj Jan; Smith, AaronCaso HBS-713483-EDirección estratégicaSupplement to Yammer (A), case 712-494.Desde 5,74 €