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Ceranz Bau AG
Guinand C.; Heukamp, FranzCaso AD-301-EAnálisis de decisiones, FinanzasThis case describes the bidding decision of a construction company to build a river crossing and manage it during 30 years. The decision revolves around the right bidding strategy trading off the chance of winning and potential profit. Used as a teaching vehicle for project evaluation and auctions.Desde 8,20 €
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Clear Channel (A): The Rise, 1972-2003
Wells, John R.; Ellsworth, GabrielCaso HBS-717476-EDirección estratégicaAt the end of 2003, Clear Channel Communications, Inc., a diversified media group with revenues of $8.9 billion, could claim leadership positions in all three of its main businesses. Clear Channel Broadcasting was the largest radio-station operator in the world, with sales of $3.7 billion and EBITDA of $1.6 billion. Clear Channel Outdoor was the largest outdoor advertiser in the world, with revenues of $2.2 billion generating EBITDA of $581 milli...Desde 8,20 €
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Cantel Medical
Wells, John R.; Ellsworth, GabrielCaso HBS-717482-EDirección estratégicaCantel Medical Corporation provided infection prevention and control products and services for patients, caregivers, and other healthcare providers. In 2016, Cantel generated sales of $665 million and net profits of $60 million, double the levels of five years earlier. Chief Executive Officer J rgen B. Hansen, appointed on August 1, 2016, was aiming to double the size of the business again. Cantel operated in three major vertical market segments...Desde 8,20 €
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ASOS PLC
Wells, John R.; Ellsworth, GabrielCaso HBS-716449-EDirección estratégicaLaunched in 2000, ASOS was one of the world's largest online fashion specialists in 2016. Focusing on young consumers aged 16-25 years, the company offered over 80,000 items on its websites, many times more than the largest fashion stores, and added several thousand new lines every week. Based in the United Kingdom, ASOS shipped products to 240 countries and territories, and international sales represented more than 50% of total revenues. But whe...Desde 8,20 €
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El propósito, inspiración para definir la estrategia
Heukamp, FranzArtículo HDBR-12Ética empresarial y Responsabilidad Social CorporativaSomos muchos los académicos y directivos que, desde hace décadas, entendemos la empresa como una comunidad de personas que ha de ser gestionada para todos los que están implicados en ella: accionistas, empleados, clientes, proveedores, etcDesde 8,20 €