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Becton Dickinson & Company: División de Sistemas VACUTAINER (Resumido)
Cespedes, Frank V.; Rangan, V. KasturiCaso HBS-502S25MarketingBecton Dickinson, una empresa fenomenalmente exitosa con una cuota de mercado 80% en el mercado de las agujas de recogida de sangre y jeringas se enfrenta a un cambio en el entorno de compra del cliente (presiones de contención de costos en los hospitales). Esto obliga a una reevaluación de la empresa es altamente exitosa política de producto y estrategia de canal. Uno de los principales clientes de la compañía amenaza con dejarlos por negarse a ...Desde 8,20 €
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SafeGraph: Selling Data as a Service
Nanda, Ramana; Nagaraj, Abhishek; Ciechanover, Allison M.Caso HBS-821082-EIniciativa emprendedoraSet in January 2021, the CEO of SafeGraph, a four-year-old startup that sold Data as a Service, looked to the future. His aim was to become the most trusted source for data about a physical place. The company provided points of interest (POI) and foot traffic data on nearly 7 million businesses in the U.S. and Canada from a variety of providers, then labelled attributes of the data such as the brand affiliation and how long consumers remained at ...Desde 8,20 €
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Endeavor: Miami Heats Up, Teaching Plan
Sahlman, William A.; Nanda, Ramana; Lane, David; Mazzanti, LisaNota del Instructor HBS-814071-ETeaching Plan for 814043.Desde 0,00 €
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Stretch the Mission? (HBR Case Study and Commentary)
Sahlman, William A.; Nanda, RamanaArtículo HBS-R1505K-EConocimiento y comunicaciónThe founder of a nonprofit that supports emerging-market entrepreneurs must decide whether she should bring her program to the United States. Expert commentary comes from Linda Rottenberg, CEO of Endeavor Global, and Gururaj Deshpande, cofounder of the Deshpande Foundation. This HBR Case Study includes both the case and the commentary. For teaching purposes, this Reprint is also available in two other versions: case study-only, reprint R1505X, a...Desde 8,20 €
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Cola Wars: Going Global
Cespedes, Frank V.Caso HBS-709451-EDirección estratégicaThis case is meant to be used in conjunction with the extant "Cola Wars" case studies. It outlines the global positions of Pepsi and Coca-Cola as of 2008 in the soft drink market, and then provides an overview of their competitive situations in three markets: Mexico, China, and India. The case raises the issue of whether any or all of these markets are a) structurally attractive for soft drink firms, and b) if so, how can Pepsi best "catch-up" wi...Desde 8,20 €
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H-Soft Mumbai
Nanda, RamanaCaso HBS-812168-EFinanzasSiddharth Kapoor, the Founder and CEO of H-Soft Mumbai reflected on his meeting as he walked out of VC Ventures' offices in Mumbai. After a few months of intensely pitching his startup to several different investors, he finally had a term sheet in hand. Despite this huge milestone, Kapoor knew it was only the start of a long process of raising money. He only had three days to get back to Vikram Sharma and indicate whether he would like to initiat...Desde 8,20 €