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Hindustan Unilever Mulls Over E-grocery Market Option
Sandeep Puri; Manjusha Subramanian; Abhinav GrandhiCaso IVEY-9B15A054-EDirección estratégica, MarketingThe prospect of online grocery (e-grocery) shopping has generated a substantial amount of interest. Many fast-moving consumer goods companies have entered this potential market, and Hindustan Unilever Limited (HUL) is contemplating building its own e-grocery platform. However, e-grocery firms have yet to develop a business model that can consistently deliver profits while also creating value for customers. HUL needs to assess the potential barrie...Desde 8,20 €
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Hindustan Unilever Mulls Over E-grocery Market Option (Spanish version)
Sandeep Puri; Manjusha Subramanian; Abhinav GrandhiCaso IVEY-9B15AS054Dirección estratégica, MarketingThe prospect of online grocery (e-grocery) shopping has generated a substantial amount of interest. Many fast-moving consumer goods companies have entered this potential market, and Hindustan Unilever Limited (HUL) is contemplating building its own e-grocery platform. However, e-grocery firms have yet to develop a business model that can consistently deliver profits while also creating value for customers. HUL needs to assess the potential barrie...Desde 8,20 €
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Baggout: Growing a Social Curation Start-Up
Safal Batra; Sandeep PuriCaso IVEY-9B16M086-EDirección estratégica, Iniciativa emprendedoraThe two co-founders of India’s online retail aggregator Baggout needed to come up with some ideas that would create new growth for their company. Baggout’s e-shopping website had been operational for two and a half years, and during that time, the start-up had enjoyed considerable success in the highly competitive and rapidly growing online retail market. The two partners wanted to establish a strategic growth plan for the upcoming year in 2016, ...Desde 8,20 €
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Rx Pharmacy: Physical versus Online Options
Sandeep Puri; Siddhant PuriCaso IVEY-9B16M115-EDirección estratégicaIn May 2015, Alankit Life Care Limited was concerned about the future of Rx Pharmacy, its online pharmacy retail venture. The company had both a physical and an online platform for Rx Pharmacy, but the physical stores were not doing well due to aggressive marketing strategies adopted by competitors. Government regulations also presented a threat to the future of the online pharmacy. Rx Pharmacy was targeting a customer base of 50,000 customers an...Desde 8,20 €
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Paytm: Targeting More Pockets for Its Mobile Wallet
Sandeep Puri; Shivani Upadhyay; Siddharth Agarwal; Debasish ChatterjeeCaso IVEY-9B16M026-EDirección estratégica, Iniciativa emprendedoraPaytm enjoyed a position as the leader in India’s market for mobile wallets, a digital service that enabled payments to be made through mobile devices. Paytm’s major client, Uber, which developed and operated a smartphone-based, ride-hailing app as a way to compete with traditional taxi companies, had initially used Paytm’s mobile wallet as the sole payment mode for Uber rides in India. However, in 2015 Uber revised its payment policy by adding a...Desde 8,20 €
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Officenet (A): Making Entrepreneurship Work in Argentina (Spanish Version)
Kuemmerle, Walter; Coughlin, William J.Caso HBS-802S01Iniciativa emprendedoraDescribe la creación y financiación de Officenet, un distribuidor de suministros de oficina en Argentina. La compañía sirve al mercado de negocio a negocio a través de un catálogo (en combinación con pedidos por teléfono) y también a través de un catálogo basado en Internet. Officenet es un pionero en ambos canales de catálogo e Internet. Si bien la empresa es, posiblemente, un objetivo de adquisición para uno de los grandes distribuidores de art...Desde 8,20 €
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Cinco factores que impulsarán o lastrarán su empresa
Kuemmerle, WalterArtículo ART-2712Dirección estratégica, Iniciativa emprendedora¿Por qué ciertas empresas e ideas de negocio triunfan en unos países y en otros no? Según Walter Kuemmerle, la clave radica en el contexto. A partir de un estudio de 51 firmas de más de veinte países, el autor identifica las cinco dimensiones que en una sociedad facilitan la eclosión de empresas y que estas, en una gran proporción, se expandan internacionalmente. Pero no se desanime si su país carece del perfil óptimo. El presente artículo sugier...Desde 8,20 €
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Paytm: Targeting More Pockets for Its Mobile Wallet (Spanish Version)
Sandeep Puri; Shivani Upadhyay; Siddharth Agarwal; Debasish ChatterjeeCaso IVEY-W27122Dirección estratégica, Iniciativa emprendedoraPaytm enjoyed a position as the leader in India’s market for mobile wallets, a digital service that enabled payments to be made through mobile devices. Paytm’s major client, Uber, which developed and operated a smartphone-based, ride-hailing app as a wayDesde 8,20 €
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Officenet (B): After the Merger (Spanish Version)
Kuemmerle, Walter; Collura, MeredithCaso HBS-804S05Iniciativa emprendedoraDescribe la ejecución de una nueva fusión economía. Officenet, una tienda de ladrillos y clics de material de oficina, se vende a un Internet pure-play, Submarino.com. Los fundadores de Officenet se encuentran en Brasil, donde la empresa ha ampliado recientemente sus operaciones, y deben considerar varias preguntas sobre los planes de crecimiento de la empresa y la situación financiera.Desde 5,74 €
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Ajanta Packaging
Sandeep PuriCaso IVEY-9B13A049-EDirección estratégica, Iniciativa emprendedora, MarketingThe Indian packaging industry — represented by a mix of paperboard, plastics, metals and glass — had seen great change leading up to 2013. In 2012, Ajanta Packaging ranked among the top suppliers of glass bottles in India with an employee base of more than 50 and net revenues of US$100 million. The glass-bottle industry had a derived demand and depended on major industries using glass bottles in India, such as the liquor and beer, soft-drinks and...Desde 8,20 €