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Intel Corp. - Bring Your Own Device
V. Joseph Compeau; Nicole R.D. Haggerty; Ramasastry ChandrasekharCaso IVEY-9B13E002-EDirección estratégica, Tecnologías de la informaciónSince early 2009, the information technology (IT) division of a leading manufacturer of semiconductor chips had noticed a growing trend among the company’s 80,000 employees worldwide to bring their own smartphones and storage devices to their individual workstations. Recognizing that Bring Your Own Device (BYOD) was not a passing fad but a growing phenomenon, the company decided in January 2010 to formally implement this initiative. As the compan...Desde 8,20 €
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Officenet (A): Making Entrepreneurship Work in Argentina (Spanish Version)
Kuemmerle, Walter; Coughlin, William J.Caso HBS-802S01Iniciativa emprendedoraDescribe la creación y financiación de Officenet, un distribuidor de suministros de oficina en Argentina. La compañía sirve al mercado de negocio a negocio a través de un catálogo (en combinación con pedidos por teléfono) y también a través de un catálogo basado en Internet. Officenet es un pionero en ambos canales de catálogo e Internet. Si bien la empresa es, posiblemente, un objetivo de adquisición para uno de los grandes distribuidores de art...Desde 8,20 €
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Cinco factores que impulsarán o lastrarán su empresa
Kuemmerle, WalterArtículo ART-2712Dirección estratégica, Iniciativa emprendedora¿Por qué ciertas empresas e ideas de negocio triunfan en unos países y en otros no? Según Walter Kuemmerle, la clave radica en el contexto. A partir de un estudio de 51 firmas de más de veinte países, el autor identifica las cinco dimensiones que en una sociedad facilitan la eclosión de empresas y que estas, en una gran proporción, se expandan internacionalmente. Pero no se desanime si su país carece del perfil óptimo. El presente artículo sugier...Desde 8,20 €
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Officenet (B): After the Merger (Spanish Version)
Kuemmerle, Walter; Collura, MeredithCaso HBS-804S05Iniciativa emprendedoraDescribe la ejecución de una nueva fusión economía. Officenet, una tienda de ladrillos y clics de material de oficina, se vende a un Internet pure-play, Submarino.com. Los fundadores de Officenet se encuentran en Brasil, donde la empresa ha ampliado recientemente sus operaciones, y deben considerar varias preguntas sobre los planes de crecimiento de la empresa y la situación financiera.Desde 5,74 €
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ArcelorMittal (B)
Jean-Louis Schaan; Ramasastry ChandrasekharCaso IVEY-9B10M002-EDirección estratégicaFrom the perspectives of the senior executive of Mittal and the senior executive of Arcelor, this case looks at post-merger integration. As with many mergers, the ArcelorMittal merger was touted as a merger of equals. Unlike most, it was actually managed as such and it worked. The case series looks at three critical decision points (one for each case) and challenges that the two senior executives faced from the line organization during the execut...Desde 5,74 €
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ArcelorMittal (C)
Jean-Louis Schaan; Ramasastry ChandrasekharCaso IVEY-9B10M003-EDirección estratégicaFrom the perspectives of the senior executive of Mittal and the senior executive of Arcelor, this case looks at post-merger integration. As with many mergers, the ArcelorMittal merger was touted as a merger of equals. Unlike most, it was actually managed as such and it worked. The case series looks at three critical decision points (one for each case) and challenges that the two senior executives faced from the line organization during the execut...Desde 5,74 €
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ArcelorMittal (A)
Jean-Louis Schaan; Ramasastry ChandrasekharCaso IVEY-9B10M001-EDirección estratégicaFrom the perspectives of the senior executive of Mittal and the senior executive of Arcelor, this case looks at post-merger integration. As with many mergers, the ArcelorMittal merger was touted as a merger of equals. Unlike most, it was actually managed as such and it worked. The case series looks at three critical decision points (one for each case) and challenges that the two senior executives faced from the line organization during the execut...Desde 8,20 €
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NJOY, Inc.
Allison Johnson; Ramasastry ChandrasekharCaso IVEY-9B15A032-EIniciativa emprendedora, MarketingNJOY, Inc., an electronic-cigarettes enterprise based in Phoenix, Arizona, conducted some Experiential Concept Tests (ETCs) on a sample size of 215 panelists. The sample included a mix of gender, age, education and income. It also included a mix of users and non-users of electronic cigarettes. In light of the consumer insights gained from the ETCs, NJOY Inc. wants to leverage the results to resolve three particular issues and pave the company’s w...Desde 8,20 €
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Beck Taxi
Srinivas Krishnamoorthy; Ramasastry ChandrasekharCaso IVEY-9B09M058-EGobierno corporativo, Iniciativa emprendedora, MarketingBeck Taxi is Toronto's leading cab brokerage. In May 2009, the company's chief executive officer (CEO) is wondering whether the company could change the radio fee for the limited duration of summer, usually a lean season for the cab trade. The fee, paid by drivers for the dispatch service connecting them to customers in waiting, has not been increased in over a decade. That is enough reason to go for a straight upward revision on a permanent basi...Desde 8,20 €
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Sears Canada (B)
Stephan Vachon; Ramasastry ChandrasekharCaso IVEY-9B13D015-EServicios y operacionesThis is a supplement to 9B13D014.Desde 5,74 €